art-of-storytelling 
Presspage
AUGUST 24, 2023
With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push.
The Hoyt Organization
JUNE 24, 2023
Storytelling serves as pivotal means to exchange experiences and propagate knowledge throughout generations with ease and openness. In public relations, it has become a powerful tool used by organizations to convey their brand or message and engage with stakeholders.
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Waxing UnLyrical
AUGUST 28, 2018
The art of storytelling is rooted in the origins of every society. As far back as history can reach, humans have used storytelling to teach the next generation, to connect with others, to protect their culture and much, much more. Guest Post by Elena Bosch. We’re wired for story. It’s the classic good vs. evil tale.
Ishmael's Corner
MARCH 26, 2018
The Art Of Storytelling In Business Communications And Public Relations. By Haley Dowell, Account Coordinator In PR, storytelling is the foundation of everything we do. Techniques For Effective Business Communications. Not only is every story unique, but the methods in which each one is told vary greatly.
Cision
APRIL 27, 2017
People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? Originality represents the biggest challenge in 21 st century storytelling.
Critical Mention
OCTOBER 4, 2018
Compelling storytelling is an incredibly powerful way to communicate with your target audience. Digital storytelling is at the top of the list of communication trends that PR executives believe will dominate in the next five years. Example: How Cotopaxi leveraged storytelling to sell its brand.
Onclusive
FEBRUARY 28, 2022
Storytelling and Media Relations are Both an Art and a Science. Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. With millions of pitches out there, it’s more important than ever to break through the noise.
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