Cision

SEPTEMBER 11, 2015

The biggest missed opportunity in content is playing it safe,” says Ann Handley, chief content officer of MarketingProfs. Ann encouraged everyone to be bigger and bolder with their content. Risks may not always work well or turn into great content, but if you play it safe, you won’t achieve anything great.

Content Marketing 120

Content Marketing Marketing Conference Creativity 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Spin Sucks: Communication and Reputation Management in the Digital Age , by Gini Dietrich, and Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , by Ann Handley. Favourite fiction published this year: Prince Lestsat, by Anne Rice. 5 Sarah Arrow. 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

OCTOBER 12, 2018

On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. On client relationships: “Before the need for change sneaks up on you, embrace and encourage change.” ” — Emily Dunlop, president, AxiCom U.S.

Conference 98

Conference Internal International Storytelling 98

Waxing UnLyrical

MARCH 17, 2014

Here’s How Ann Handley (the World’s First Chief Content Officer) Writes. Demian Farnworth sits down with Ann Handley to learn some of her secrets. Why: How can you make your pitches stand out from the crowd? Carrie Morgan shares how you can use Pinterest to leave a good impression. What’s So Funny?

Pinterest 76

Pinterest Small Business Resources Pitching 76

Rock the Status Quo

DECEMBER 1, 2015

I was putting together Thursday’s #PRprochat questions for Ann Handley this morning, thinking about writing skills and storytelling. If you haven’t read Ann’s book, Everybody Writes , go get it! #PRprochat and my book are my teaching outlets. Preach it, Teacher.

Content Marketing 100

Content Marketing Marketing Writing Storytelling 100

PR 20/20

JANUARY 17, 2023

In the words of Ann Handley ( @marketingprofs ), make sure you can "think like your customer" before you start writing or planning. Make these personas a top priority during content creation; they will likely have the most impact on future ROI. Creating some kind of visual can be helpful.) Create Purposeful Content For Each Stage.

Strategy 52

Strategy How To Technology B2B 52

PR 20/20

OCTOBER 1, 2015

I recently read Ann Handley’s ( @MarketingProfs ) book, Everybody Writes , and boy, did I learn a lot about my current writing techniques. As Handley states, “ The key to becoming a better writer is to write.” I discovered common habits that many often overlook when producing content, and couldn’t help but share.

Writing 40

Writing Guidelines 40

PR 20/20

NOVEMBER 23, 2020

As Ann Handley reminds us time and time again, your customer is the hero of your story (and theirs!). Ask us about a starter template to audit current tech, budget, and data flow — and look for ways to optimize your stack now and in the future. Story: Your customers are your heroes.

Technology 73

Technology Strategy System Storytelling 73

Cision

APRIL 22, 2015

Hunter Boyle and Lynette Young provided tips for creating a raving fan base from some of our industry’s top influncers, and the best takeaway from their session came from Ann Handley of MarketingProfs. 9) We are empathetic creatures. We think in stories. Click here to tweet this! ).

Media 120

Media Storytelling Content Marketing Journalism 120

Cision

MAY 15, 2015

The Denver event’s first day featured some of marketing and PR’s top minds—including Daniel Pink , Chris Brogan and Ann Handley —who discussed design, content, traffic and conversion. Authority Rainmaker took place a mile high, and the ideas on the conference’s first day came a mile a minute.

Communications 120

Communications Training Resources Google 120

Marketwired

JANUARY 26, 2016

Already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics.

Brand 100

Brand Branding Customer Service Reputation 100

wiredPRworks

DECEMBER 22, 2016

Ann Handley. • Rahel Anne Bailie. • Rahel Anne Bailie. • I’m honored to be included in the company of many legendary marketers I admire and follow. Here’s the list. • Joe Pulizzi. Sujan Patel. Michael Brenner. Jayson DeMers. Mandy McEwen. Brian Carter. • Sam Hurley. • Arnie Kuenn. Amanda Maksymiw. •

B2B 40

B2B Trends Marketing Customer Service 40

PR 20/20

JANUARY 16, 2023

Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. We really like Heidi’s “free actionable marketing tips” (via email subscription). MarketingProfs ( @MarketingProfs ): Covers all things marketing via articles, podcasts, online seminars, guides, and tutorials.

Blogging 52

Blogging Marketing Pinterest SEO 52

Solo PR Pro

MARCH 26, 2019

Ann Handley writes that “big and bold stories are often best told in small and specific ways.” Part of the PR challenge is to create a clear picture (i.e., a story) so that a prospective customer, editor, or other target reader stops to view it. How can we accomplish that?

Nonprofit 49

Nonprofit Television Writing Travel 49

Polaris

DECEMBER 8, 2015

Anne Handley suggests embracing The Ugly First Draft (TUFD) in her book, Everybody Writes. Ross’ solution is to “free write.” She has a handy acronym—BARF (Blow Away Restrictions—Flow!)—to to remind you to sit down, write, and keep writing. Many writing experts recommend a similar approach. 5 Divide and conquer.

Writing 100

Writing Resources Marketing Communications 100

Waxing UnLyrical

JULY 21, 2014

Ann Handley explains the context in which building a small “work shed” has provided her with a breath of fresh air. Why: Numbers are meaningless without context. Doug Haslam opines on why finding the right numbers to tell your story is important. Why I Built a Tiny House. Why: A small workspace may seem uninviting to some.

Community 78

Community Customer Service Resources Web 78

Waxing UnLyrical

NOVEMBER 3, 2014

While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold. The Best Political Ad Ever. Why: Innovative content can provide your campaign with a competitive edge. Customer Service, Richard Nixon, and the Silent Majority.

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

SEPTEMBER 30, 2017

B2B marketers have latched on to the notion, according to Ann Handley in a piece titled 2018 B2B Content Marketing Benchmarks, Budgets, and Trends. The latter blasts content all of the web, while the former is a dedication to publishing quality content, in the same place, and consistently over time. The purpose is to build an audience.

Marketing 62

Marketing B2B Content Marketing Survey 62

Cision

JUNE 2, 2015

Ann Handley. Want more content marketing insights from Ann Handley? . “If you wouldn’t do it in real life, don’t do it on the Internet.” ” Click to tweet! If there are similar products but one has a bonus, you look at the bonus. Click to tweet! Click to tweet! ” Click to tweet! Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

Waxing UnLyrical

JUNE 22, 2015

Wailin Wong talks about Basecamp’s “The Distance” with Ann Handley. Why: What happens when a company focuses on producing quality content… without anything in it for itself? The Evolution of Public Relations Through Content Marketing. ” 5. 6 Rules of Thumb for Successful Brand Publishing.

Content Marketing 40

Content Marketing Storytelling Community Video 40

Waxing UnLyrical

JANUARY 27, 2016

Released on January 27th and already endorsed by Jay Baer, Chris Brogan, Ann Handley and Mark Schaefer with a foreword by Gini Dietrich, it’s an important read for those struggling to integrate content marketing, SEO and social media into traditional public relations tactics.

Customer Service 40

Customer Service Reputation Energy SEO 40

Polaris

APRIL 14, 2015

Ann Handley, in her book “ Everybody Writes ,” calls this first version The Ugly First Draft (or TUFD). If you don’t know how to begin your blog post, skip ahead and start writing somewhere in the middle. Don’t worry about grammar or sentence structure at this point. The key thing is to sit and write.

Writing 100

Writing Blogging eBook Google 100

Beyond PR

AUGUST 31, 2016

Before you rush off to the afternoon’s Content Marketing Awards presentation, make a point to stop by this session with Ann Handley. ” In a brand new talk, Ann will unveil advice based on insights she’s gathered since publishing her Wall Street Journal bestseller Everybody Writes two years ago.

Content Marketing 52

Content Marketing Conference Video Analytics 52

PR 20/20

SEPTEMBER 17, 2019

The 2019 event, held October 16 - 18, will feature Jay Baer ( @jaybaer ) and Ann Handley ( @marketingprofs ). “It’s a place where leaders, innovators, and people who make things happen gather to learn about the latest in B2B marketing and share the secrets to success.”.

Conference 97

Conference Marketing Case Study Content Marketing 97

ZudePR

SEPTEMBER 8, 2015

Granted, it was a very good one: Everybody Writes , by Chicago-based content marketer Ann Handley. Since Christmas I have read one book. There, I said it. How ashamed am I? I’ll tell you. Busy at home and work I’d pretty much thrown in the towel.

Blogging 75

Blogging Print System Sports 75

Contently - Strategy

SEPTEMBER 13, 2019

MarketingProfs chief content officer Ann Handley told me marketers need to take things off their to-do lists before they add more tasks. Ann Handley, Jay Baer, and Neil Patel aren’t telling you to stop working completely. And at Conex, Neil Patel told us that his team only publishes one blog post a week.

Content Marketing 89

Content Marketing Marketing Conference Blogging 89

Cision

AUGUST 26, 2015

Ann Handley – @MarketingProfs. Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — Ann Handley (@MarketingProfs) August 20, 2015. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120

Onclusive

JUNE 23, 2015

Can you name the last time you stopped to look at a spider’s web? Chances are, if you hate spiders, it was not recently. But there is much to be learned from these intricately designed feats of art and engineering. Every part of the web is connected, making it both complex and powerful. If any […].

Web 150

Web Content Marketing Engineering Marketing 150

Rock the Status Quo

FEBRUARY 3, 2016

From Jay Baer and Ann Handley to Chris Brogan, and a wonderful foreword by Gini Dietrich, the book has collected support and praise for the ideas presented. – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes. Grab a copy today, then leave me feedback on Amazon.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

From Jay Baer and Ann Handley to Chris Brogan, and a wonderful foreword by Gini Dietrich, the book has collected support and praise for the ideas presented. – Ann Handley, CCO of MarketingProfs and author of the Wall Street Journal bestseller, Everybody Writes. Grab a copy today, then leave me feedback on Amazon.

Case Study 100

Case Study Infographics Journalism Writing 100

Critical Mention

JANUARY 3, 2018

Read a book (“ Everybody Writes ” by Ann Handley is a great one) or take a class ( Udemy offers some) but most importantly, WRITE. They need to understand how journalists think and work–but they also need to be strong writers. If your writing could use some work, don’t wait. Write in your spare time.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Rock the Status Quo

DECEMBER 23, 2015

Check out her contributions to our most recent chat , with fabulous guest Ann Handley! ) One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett , who consistently joins the chat and contributes in wonderful ways with her knowledge. Michelle is a PR Consultant and very talented blogger.

Pitching 100

Pitching Agency Industry System 100

Rock the Status Quo

DECEMBER 23, 2015

Check out her contributions to our most recent chat , with fabulous guest Ann Handley! ) One of those people is a wonderful PR pro out of Columbus, Ohio: Michelle Garrett , who consistently joins the chat and contributes in wonderful ways with her knowledge. Michelle is a PR Consultant and very talented blogger.

Pitching 100

Pitching Agency Industry System 100

Cision

APRIL 19, 2016

When our favorite content marketing expert Ann Handley took the stage to talk about bigger, braver and bolder content marketing, we were inspired. Another popular conversation topic that continued to surface was content marketing and thinking like a publisher for better social media management. We couldn’t agree more!

Social Media 0

Social Media Marketing Media Customer Service 0

Polaris

DECEMBER 6, 2014

author of In Search of Excellence , Scott Stratten of Unmarketing fame and Ann Handley , chief content officer at Marketing Profs and the author of the recently published Everybody Writes. Joel’s podcast features lively discussions with a different guest every week, with the occasional reappearance of regulars such as Joseph Jaffe.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR 20/20

AUGUST 16, 2018

Ann Handley ( @MarketingProfs ), Head of Content at MarketingProfs. Ann says that good content takes guts. Related, and if you haven’t seen, check out IMPACT’s new homepage , which features articles and education front and center. Engaging content is more about brains than budget.”. The noise online is deafening.

Conference 40

Conference Leadership Agency Community 40

Sword and the Script

OCTOBER 1, 2016

As I do every week, I’ve called out points that stood out for me in three articles below and recommend perusing each one in greater detail. 2017 B2B Content Marketing Benchmarks, Budgets, and Trends from MarketingProfs. 1) Factors of Content Marketing Success.

Content Marketing 60

Content Marketing Marketing B2B Survey 60