Doctor Spin

DECEMBER 4, 2023

All human technologies, down to the campfire, are considered mediums. Why is McLuhan’s analysis necessary? Our ability to build houses extends our human skin, as it protects against the elements. This added layer of protection and physical safety frees up mental bandwidth for human interaction.

Wikipedia 52

Wikipedia eBook Television Newspapers 52

ImPRessions - Crenshaw Communications

APRIL 12, 2018

Thought leadership is part of public relations best practices, and it’s particularly powerful in B2B and technology categories. Consider editorial policies and trending topics, and be strategic when targeting technology media outlets. Offer an analysis to the business broadcast press. Seize the stage at conferences.

Leadership 149

Leadership B2B Tools Conference 149

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. He’s hung a shingle and runs a consultancy focused on marketing technology. I curate a newsletter on marketing technology so I read a ton of articles about marketing every week.

Technology 61

Technology Marketing Retail Interviews 61

Cision

FEBRUARY 16, 2016

With insights from 346 journalists, bloggers and influencers along with analysis from Cision’s Media Research team, you can stay ahead of the curve and earn more media mentions. Social platforms introduce new technology. Here are three major findings from the report: Want more findings on the state of the media?

Report 120

Report Media Television Pitching 120

PRSay

NOVEMBER 10, 2016

Search for broadcast video has been limited historically to the metadata about that content; that is, the tags, short descriptions or, in the case of US TV, closed caption text, and for international content, speech-to-text transcriptions (created on our systems via TVEyes Language Technologies).

Television 77

Television Sports Web Advertising 77

Stephen Waddington

AUGUST 3, 2017

Ofcom’s latest report is packed with data and analysis. The 240 page report is packed with data and analysis. 2 Over the top television. It should be part of your marketing, media or public relations planning toolkit. The Ofcom Communication Report 2017 tells the story of changing media consumption and behaviours in the UK.

Report 100

Report Communications Analysis Television 100

Cision

JANUARY 11, 2016

News, features and analysis. American television host and actor. Obsessed with media and technology. Television Critic for The Hollywood Reporter. “I Child of television. TV criticism, analysis, reviews, and podcasts! The following list was pulled during the 73rd Annual Golden Globes on January 10, 2016.

Twitter 120

Twitter Fashion Television Travel 120

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. It appeals to audiences around the globe due to its analysis of the anxieties of modern life and its commentary on social inequalities.

Film 62

Film Travel Television Local 62

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. How is technology being used in public relations?

Interviews 104

Interviews Publicity Technology Social Media 104

Shift Communications

SEPTEMBER 26, 2016

Ethnographic Analysis. If our shop had televisions, we could ensure they were tuned to a less distracting channel, such as the weather. Vice President, Marketing Technology. Feelings : this is another part of Spradley’s framework which is difficult to identify. Christopher S.

Study 60

Study Examples Local Television 60

Cision

APRIL 5, 2017

Automobile companies (and the military) are the largest advertisers on television. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. Chris Lynch, CMO of Cision moderated with in-depth insights and questions from the, “State of the Media Report.” How are you looking at the data?

Report 225

Report Media Advertising Advertising 225

Sword and the Script

MAY 11, 2019

I have seen firsthand in my own analysis – across many B2B tech press releases – that readership has fallen precipitously. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. No one will read it.

Study 144

Study Media Relations Media Measurement 144

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 52

Mobile Media Newspapers Local 52

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Facebook will be used more as a mass marketing tool, like a television station. Television, XM Radio, Smart Things and other technologies will continue to meld with traditional digital channels and tools.”. – Marty Weintraub | Aimclear.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. TrendKite has become the primary technology for the Cision media monitoring capability.

Marketing 64

Marketing Pitching Corporate Tools 64

Norton's Notes

JULY 17, 2014

The BBC plans to spend £8m on hiring extra specialist editors and correspondents, local political reporters and city correspondents; with the remaining £4m going into social and mobile news, data journalism, online analysis and enhancing News Labs. Now, digital technologies offer us the opportunity to lead a fourth revolution in news.

Journalism 50

Journalism Digital PR SEO Wikipedia 50

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. Wires services are an aspect of technology in modern media relations that I moan and b h about in agencies.

Media Relations 115

Media Relations Media Print Newspapers 115

Journalistics

MAY 26, 2015

Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). Local television is seeing an uptick in viewership, particularly around the evening news.

Mobile 40

Mobile Media Newspapers Local 40

Maxim Behar

NOVEMBER 15, 2021

Host: Okay, interesting analysis and we had a nice parallel to the debate you were leading. Then there was only one television, and then this debate had reached if I'm not mistaken, 3.5 I don't know at all if you remember fifteen years ago Japan was the number one in the world in technology, innovation. All this is forgotten.

Newspapers 52

Newspapers Course Government Meeting 52

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Contently - Strategy

FEBRUARY 8, 2022

In ancient times, such as in the 1990s, the best way to market a product was on television, radio, or highway billboards. Last July, Adalytics, an ad analysis browser extension, considered fewer than one in one hundred targeted ads relevant. Marketers shift their stance on targeted ads. This type of data is frequently simply junk.

Advertising 138

Advertising Advertising Privacy Apparel 138