ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works. From Labor Day to New Year’s Eve, fall holidays probably offer the best occasions for media coverage, but the approach needs to be relevant, respectful, and creative. Dos and don’ts for holiday media pitching.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract. c) What makes a great pitch?

Media Relations 159

Media Relations Media Print Software 159

Agility PR Solutions

JULY 17, 2018

We’ll be offering tons of great pitching advice during our journalist panel on July 25. Pitching stories is one of the essential skills of a PR professional. Yet it is surprising how many PR people neglect the basics of how to pitch what to whom. Registration is free. Sign up now! In most cases, a […].

Media Relations 109

Media Relations Pitching Media How To 109

Agility PR Solutions

AUGUST 13, 2018

The art of the pitch is a frequently covered topic. With so many avenues via which to pitch (email, phone, […]. The post Media relations mentoring—the perfect pitch in 5 GIFs appeared first on Agility PR Solutions.

Media Relations 73

Media Relations Pitching Media Analysis 73

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Agility PR Solutions

JULY 7, 2022

In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. The post Predictive pitching: Exploring the future of automated PR appeared first on Agility PR Solutions. As technology evolves, so does PR.

Pitching 160

Pitching Technology Digital PR Consumer 160

Agility PR Solutions

SEPTEMBER 13, 2022

It’s more important than ever for PR professionals to craft pitches that grab journalists’ attention quickly. With the right subject line, the payoff can be enormous, and the opportunity is there (according to recent research, 93 percent of journalists prefer to receive pitches […].

Pitching 161

Pitching Social Media Media Analysis 161

Agility PR Solutions

APRIL 17, 2022

The “art of the pitch” is a vital skill in the PR world. Although it’s far from easy to craft a memorable pitch, fundamental mistakes commonly crop up in the industry, even among veterans—all of them entirely preventable. We’ve outlined six key qualifications your pitch needs to stand out among media outlets.

Pitching 161

Pitching Media Industry Analysis 161

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 146

Software Pitching System Analytics 146

Agility PR Solutions

DECEMBER 21, 2021

The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions. However, not everyone understands what it really takes to reach out to news outlets or reporters, and to have a story ready in a way that will attract the attention of both that outlet as well as […].

Pitching 169

Pitching Strategy Media Report 169

Agility PR Solutions

OCTOBER 18, 2020

Unless you’ve been hiding under a rock with your phone face down, then you know the latest trend on social media is the collective slander of bad PR pitches reporters receive and screenshot for their followers to mock on Twitter. This new era of public shaming happens when a reporter takes to their timeline to […].

Twitter 208

Twitter Pitching Trends Report 208

Agility PR Solutions

MAY 24, 2021

It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible. The post 5,000 emails later, we’ve determined your pitch begins—or ends—with the subject line appeared first on Agility PR Solutions.

Pitching 101

Pitching Media Relations Report Media 101

Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? The survey found more than half (51%) said media relations is getting harder. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder. Pitch a story about how the world is ending.

Media Relations 77

Media Relations Media Trade Shows Journalism 77

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 143

Software Pitching Analysis Community 143

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. A co-dependent relationship with media tools Media relations tools like Muck Rack and Qwoted have become indispensable to PR teams as technology evolves.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

JULY 6, 2022

But for all the hype, there truly is no substitute for manual research and human analysis. While there are tools that may help with analysis, manual scrutiny is the only way to correctly approach media. Journalists are very busy, so giving them relevant information is key to PR success. Getting on the phone.

SEO 333

SEO Analysis Meeting Travel 333

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

Agility PR Solutions

FEBRUARY 2, 2021

The post 3 common email pitch mistakes that will undermine your PR campaign appeared first on Agility PR Solutions. The popularity of email, its ease of use, and the abundance of email tools out there makes email a go-to communication method for lead generation and other PR campaigns.

Pitching 176

Pitching Tools Communications Analysis 176

Agility PR Solutions

JULY 8, 2020

Despite the combining of the analog and digital, broadcast remains a bit of a different beast when it comes to pitching. The post Secrets to pitching broadcast (according to a former broadcast journalist) appeared first on Agility PR Solutions. To ensure that your […].

Pitching 141

Pitching Print Publicity Analysis 141

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. PR is sending more pitches during COVID-19 The average PR pros appear to have sent more media pitches during the Coranavirus pandemic than before it’s occurrence.

Pitching 86

Pitching Survey System Technology 86

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. Insights for better relationships with the media. Open and response rates to email story pitches. click image for higher resolution). TechCrunch 85%.

Study 173

Study Communications Survey Pitching 173

Agility PR Solutions

JANUARY 13, 2021

If you’re pitching to someone, you cannot give up when they don’t reply to your first email. The post 6 tips for following up on email pitches without being annoying appeared first on Agility PR Solutions. Following up is as crucial as sending an email in the first place. This means that if your […].

Pitching 110

Pitching Analysis Media Relations Media 110

Sword and the Script

DECEMBER 16, 2021

social media, content, etc.). The media relations struggle is real. Some 60% of respondents say media relations is harder or much harder compared to last year – while about one-third (35%) say it’s about the same. Read the whole post: The Media Relations Struggle is Real; Experts Describe What it May Mean for PR.

Publicity 154

Publicity Survey Pitching Creativity 154

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. This market analysis should also help you understand who your competitors target and what has worked for them. Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences.

Strategy 97

Strategy Brand Branding SEO 97

Agility PR Solutions

APRIL 15, 2021

There are plenty of ways that brands and corporations can land great media placements in big publications and generally get great media coverage, even with a limited marketing and PR budget. The post Crafting a winning PR strategy from purpose to pitch appeared first on Agility PR Solutions.

Pitching 101

Pitching Strategy Corporate Consumer 101

Mindful Marketing

JUNE 22, 2015

Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

Media Relations 50

Media Relations Measurement Report Media 50

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

It’s easy to relegate media list development to the remedial PR file — things that are too basic to analyze or improve. But for PR and media relations people, a good media database is critical. Once audiences, pitch angles and story beats have been confirmed, it’s time to jump into Cision.

Media 136

Media Mobile Telecommunications Pitching 136

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Monitor Related Trends.

Pitching 72

Pitching Software Writing Construction 72

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! We can help!

Pitching 96

Pitching Print Measurement Report 96

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. Social media monitoring, analysis and management services. The total numbers also include numbers that provide media monitoring as a service.

Software 100

Software Study Pitching Analysis 100

Sword and the Script

DECEMBER 28, 2021

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. How 2,400 Journalists Use Social Media for Reporting . 48: Dr. Tim Furche.

Blogging 144

Blogging Software Google Content Marketing 144

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Media Monitoring & Analysis. Relationship building takes time. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Training 397

Sword and the Script

OCTOBER 22, 2020

Amid layoffs and closures stemming from the pandemic, news organizations are republishing political content leaving less time and space for businesses news Survey data shows media relations keeps getting harder , but now there’s a new analysis of content being published that offers a glimpse as to why.

Content Marketing 91

Content Marketing Marketing Analysis Survey 91

Waxing UnLyrical

JUNE 3, 2016

The May edition of #measurePR brought together three fabulous guests who were ready to share their smarts on measuring media relations. Anne Isenhower a media relations expert and social media enthusiast who works with nonprofits and Fortune 500 CEOs. Fragmentation of media means fewer eyeballs on each story.

Media Relations 40

Media Relations Measurement Media Analysis 40

Agility PR Solutions

JUNE 24, 2020

The post Top phone pitching tips to take your PR to the next level appeared first on Agility PR Solutions. As one ingenious tweet stated: People seem to prefer email as a mode of communication, as it allows a safe distance, and it doesn’t call […].

Pitching 96

Pitching Communications Analysis Media Relations 96