Mindful Marketing

MAY 17, 2020

Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? Even as industries from airlines to entertainment struggle to survive the COVID-economy, some firms are enjoying record levels of revenue. Dial 1-800-HAM-ILTON.”

Airlines 66

Airlines Insurance Insurance Enterprise 66

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S. CRISIS LESSON #7: CORPORATE SHOULD PROTECT ITS BRAND AT THE LOCAL LEVEL. Hard to select just one, eh?

Instagram 98

Instagram Crisis Local Privacy 98

Communications Conversations

OCTOBER 22, 2014

Organization: Southwest Airlines. Goal: Shaping consumer brand perceptions. Gary Kelly, CEO of Southwest Airlines was one of them. But, I found this use of a corporate executive’s LinkedIn profiles VERY interesting–in fact, I have yet to see another large company do anything similar since. Did it work?

LinkedIn 155

LinkedIn Case Study Airlines Employee 155

Cision

JULY 26, 2017

Perhaps the two advantages that organic Instagram posts have are that content consumption is much faster relative to Facebook (you can “consume” and engage with visual content faster than written posts), and that contextual hashtagging can give you additional targeted discovery.

Social Media 233

Social Media How To Insurance Insurance 233

Frederik Vincx

MAY 2, 2016

Here at my software company Prezly , we build story management software for stellar brands like Emirate Airlines, IKEA, and Samsung. Right now our team is focused on bringing on board more consumer technology brands. I’ll share the process of a campaign we’re doing to reach corporate communication leaders at consumer technology brands.

Software 60

Software Airlines Corporate Construction 60

Critical Mention

OCTOBER 3, 2018

It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The powerhouses also partnered with major brands, including Chrysler, Alaska Airlines and Coppertone. There are two takeaways here.

Film 69

Film Airlines Corporate Strategy 69

Sword and the Script

AUGUST 20, 2019

4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind. Southwest Airlines has an amazing track record of how they treat their employees and how they can directly attribute those efforts to an increasing bottom line even while in an industry in decline.

Employee 89

Employee Internal International Training 89

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Norton's Notes

OCTOBER 18, 2016

It has been a truly torrid couple of weeks for consumer giants Samsung. This shows you how important a corporate reputation is to a company listed on the stock market – maybe its why we are seeing more PR professionals on boards. And this has very much been the case this past couple of weeks. Who can forget antenna-gate, or bend-gate

Crisis Management 28

Crisis Management Crisis Airlines Consumer 28

MaccaPR

SEPTEMBER 13, 2016

Along with the term “non-denial denial” – coined by editor Ben Bradlee of the Washington Post to describe the Nixon Administration’s evasive responses during Watergate – corporate communicators should be wary of issuing what can only be called a non-apology apology. Lesson #3 – Apologize – No Really, Sincerely Apologize.

Crisis 48

Crisis Airlines Reputation Corporate 48

David PR Group

MAY 20, 2019

The planes have been grounded until further notice, and American Airlines, for example, has cancelled all 737 Max flights through August 19. (If When airlines have brand and image problems, they have a couple go-to solutions which won’t work for Boeing. See Two Seats Away From Not Hating Delta Airlines. The second is pricing.

Airlines 90

Airlines Travel System Reputation 90

Cision

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 215

Blogging Company Engineering Airlines 215

MaccaPR

JULY 10, 2014

Here’s a question for marketers – what’s the funniest place to be in America right now: in the audience of a Louis CK show, backstage at NBC-TV’s ''Saturday Night Live,'' or in mid-air during a Southwest Airlines 777 flight heading toward Houston? Delta Airlines’ Video Outtakes. Source: Virgin ).

Travel 89

Travel Airlines Hotels Marketing 89

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. If there’s corporate travel involved, TripActions is a must-use platform for managing the ins and outs. Trip Actions.

Travel 103

Travel Technology Transportation Airlines 103

Prohibition

DECEMBER 17, 2021

But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications. United Airlines initially maintained that its decision to remove the passenger was justified. Malaysia Airlines’ MH 370 disappearance.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. Gary Shapiro, president and CEO at Consumer Technology Association (CTA), which hosts the event, recently said that excitement is building, as CTA is expecting attendance to surpass 100,000 people. An auto show within a consumer electronics show. We can offer some help here! ).

Automotive 128

Automotive Mobile Technology Hotels 128

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. Many consumers don’t just want to buy a product; they want to buy-in to a tribe.

Blogging 77

Blogging Company Engineering Airlines 77

Sword and the Script

SEPTEMBER 23, 2014

Most of the pundits say that in the long run stunts like these will ruin a corporate reputation. In the deluge of information and the chaos of life, the vast majority of consumers are on to the next thing. And then, suddenly, like the airliner itself, the story disappeared and we forgot. Because we forget too easily.

Company 110

Company Apparel Airlines Crisis Communications 110

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Think low-cost airlines in their infancy. But I did consume a lot of news, particularly the Saturday Guardian. He a straight-laced but decent scientist who’s lost his zeal to corporate life. To be the best, you must be able to master hard things, quickly.

Writing 84

Writing Google Meeting Airlines 84

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. Still, consumers who use smartphones, for example, see them in the same way — like smartphones. This is why corporate propaganda is virtually impossible today.

Corporate 59

Corporate Advertising Advertising Government 59

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

Other brands, like United Airlines, have worked to repair a loss of trust. PR can help brands can gain – and keep – consumer trust. Remember, while a brand or corporate vision focuses on the end goal, a mission is about the “how.” Companies like Yum! Brands keep finding ways to do well by doing good.

Brand 160

Brand Branding Film Internal 160

Newsfile

OCTOBER 10, 2023

The crashes of Lion Air Flight 610 in Indonesia and Ethiopian Airlines Flight 302 in Ethiopia resulted in 346 fatalities. Boeing learned the importance of acknowledging mistakes, cooperating with regulators, and prioritizing safety over corporate interests. Companies should prioritize consumer safety and address concerns promptly.

Privacy 52

Privacy Ethics Airlines Data 52

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Corporate social responsibility isn’t philanthropy.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

Remember when musician Dave Carroll made a music video complaining that United Airlines had broken his guitar? How a given company treats an employee who reports malfeasance―or any complaints that threaten corporate brand reputation―is at the heart of its culture. The Viral Customer Complaint.

Reputation 130

Reputation Viral Employee Customer Service 130