Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. Somehow as we grow up, those principles we learned as kids are beaten out of our collective corporate being. This is true of messaging, positioning, press releases and corporate apologies. 1) The incomplete corporate apology.

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Corporate Airlines How To Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

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Reputation Crisis Management Airlines Corporate 203

Institute for Public Relations

DECEMBER 19, 2023

. – The Institute for Public Relations is thrilled to announce nine new Trustees to the Board: Kristine Boyden, BCW, Chief Executive Officer (US) Katherine Burns, L’Oreal Groupe (US), AVP, Corporate Affairs and Engagement Whitney Eichinger, Southwest Airlines, Chief Communications Officer Juan Meng, Ph.D.,

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Airlines Corporate Groups Publicity 52

Melissa Agnes

MARCH 13, 2014

By now, we’ve all heard of the terrible crisis Malaysia Airlines is facing with flight MH370 appearing to have vanished out of thin air with over 200 passengers and crew members aboard. It’s an unthinkable situation, though one that every airline needs to be prepared to properly manage at any given time.

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Crisis Communications Crisis Airlines Communications 279

Presspage

APRIL 11, 2024

Everyone has their favourite brands, so it’s cool when you get to work at a place where those brands are your customers, whether it’s your favourite car maker, an airline or a watch brand." As a final note, he adds: "Corporate communications teams have always been our heroes at Presspage.

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Enterprise Automotive Company Airlines 117

5W PR

JANUARY 16, 2020

From the start Caribbean Airlines chose to get involved with local social causes, adopting their corporate social responsibility statement “We Care, We Connect, We Create and We are the Caribbean” in 2006. Caribbean Airlines offered passengers the opportunity to offset their carbon emissions by contributing to community projects.

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Airlines Hotels Tourism Energy 133

PR News

SEPTEMBER 7, 2017

The post Airlines Get the Message Out About Capped Pricing and Cancellation Fees as Irma Approaches Florida appeared first on PR News Blog. As of 2:30 p.m. This will only intensify an exodus that was already in motion. Brands have… Continued.

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Airlines Blogging Brand Branding 54

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief.

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Trade Shows Leadership Airlines Corporate 271

Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. This week’s United Airlines incident has by far created the most inquiries from people asking me, “What would you recommend United do now?” Good grief! WORDS TO ACTION.

Crisis 74

Crisis Airlines Viral Corporate 74

ImPRessions - Crenshaw Communications

JUNE 28, 2017

The ultimate feel-good story: a baby was born mid-flight on Spirit Airlines. Best of all was the airline’s quick PR thinking as it announced that young Christoph Lezcano will fly free every year on his birthday for life. And it’s good timing; the airline industry has suffered its share of negative news all year.

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Airlines Insurance Insurance Exercises 147

Presspage

MARCH 6, 2018

KLM Royal Dutch Airlines KLM’s communications team was growing increasingly discontent with the Content Management System (CMS) they were working with to publish news to their native newsroom. “Within KLM there was a corporate mentality, resulting in a workflow with little flexibility.

Airlines 87

Airlines Web SEO Internal 87

Maxim Behar

FEBRUARY 17, 2022

How from a consultant I became a "driver" of the Founder and CEO of the tremendously successful airline Wizz Air - Jozsef Varadi When I first went to the Wizz Air's office not far from Budapest Airport, I was amazed by three things that seemed more than obvious in modern business.

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PR for Anyone

DECEMBER 27, 2023

What sets this role apart is the chance to immerse herself in these locations for a few days, unlike the routine of an airline pilot. As of 2022, women made up only 5% of commercial airline pilots—and that number is even less in other sectors like military and corporate aviation.

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Airlines Transportation Print YouTube 130

Doctor Spin

MARCH 1, 2024

Corporate communications teams. Large corporations and businesses typically have dedicated communications departments that offer entry-level PR roles. Hotels, resorts, airlines, and tourism boards may have PR departments or hire PR professionals for communication roles. Government agencies. Media outlets. Public affairs firms.

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Publicity Public Affairs eBook Sports 52

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

The HQ2 search generated a frenzy of positive media coverage as well as 238 proposals from individual North American cities, and it helped cement Amazon’s status as a desired corporate neighbor and employer. United Airlines. Here’s hoping for smoother road in 2018.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. Cyber attacks are on the rise across the globe. There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world.

Company 213

Company Case Study Airlines Study 213

Communications Conversations

NOVEMBER 19, 2021

But execs seem to be missing the point: We don’t want corporate statements from you on LinkedIn. And it’s why people like Spanx’s Sara Blakely, Target’s Laysha Ward, Walmart’s Doug McMillon and Delta Airline’s Ed Bastion are winning on LinkedIn. We want authenticity.

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Business Wire

MARCH 20, 2017

A recent case study conducted by Workiva showed that an Airline client using Wdesk completed their 10-K report three weeks earlier and their 10-Q report two weeks earlier than in previous quarters. That same client realized a 187% ROI and payback in less than three months.

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Airlines Case Study Policies Financial 156

Flack's Revenge

MARCH 30, 2020

When clients and corporate teams are unsure of how to best proceed, we need to provide clear and confident direction. This is especially true for companies that are visible and have significant roles, e.g. cater to consumers or employ large numbers; and those that are in the crosshairs, like airlines, or have good news (e.g.,

Crisis 199

Crisis Pitching Airlines Technology 199

Cision

AUGUST 11, 2016

Howard Stutz, vice president of corporate communications at Golden Entertainment, says brands’ messages need to be clear and comprehensible. How did you get your start in corporate communications? I don’t like to be late, especially for an airline flight. My biggest pet peeve is…tardiness.

Corporate 0

Corporate Airlines Financial Journalism 0

PRSay

OCTOBER 22, 2021

This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I John Elsasser, PRSA’s publications director and the session’s moderator, asked whether Delta’s existing crisis plans had helped the company confront the COVID-19 pandemic.

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Crisis Airlines Travel Internal 78

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. The airlines themselves have to return their fleets to service. Our main focus now is the safe return to service of the whole fleet.

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Crisis Management Crisis Crisis Communications Airlines 92

Presspage

MARCH 31, 2023

Why it matters Most Corporate communication departments excel in managing a short-term crisis. This message was spread via corporate channels, but a press release available to the media significantly impacted the spread of this message. Yet, what to do if a short-term crisis evolves and turns to the longer-term?

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Crisis Travel Software Data 78

ImPRessions - Crenshaw Communications

APRIL 10, 2018

As the face of the corporation, many CEOs are naturally charismatic. A study of video corporate apologies conducted by researchers Leanne ten Brinke and Gabrielle S. CEO Oscar Munoz, United Airlines . But if apologizing is so simple, why do so many CEOs botch the apologies ? Some are effortlessly sincere. Remember Qwikster? )

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Interviews Media Training Training Video 170

Practical Law Construction

OCTOBER 6, 2021

This was the issue in Pakistan International Airline Corporation (Respondent) v Times Travel (UK) Ltd (Appellant). Pakistan International Airline Corporation (PIAC) was at the relevant time the only airline operating between the UK and Pakistan.

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Construction Travel Airlines Automotive 52

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 118

Communications Case Study Training Reputation 118

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? You’ll recall that the series of “apologies” made by CEO Oscar Munoz of United Airlines when a physician was dragged off a plane in Chicago began with Munoz blaming the injured passenger. Hard to select just one, eh?

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Instagram Crisis Privacy Local 98

PRSay

APRIL 6, 2018

United Airlines. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. Wells Fargo. Viral videos. Cyber thefts.

Crisis Management 112

Crisis Management Crisis Airlines Viral 112

ImPRessions - Crenshaw Communications

MAY 22, 2017

“A diamond is forever” evokes the long-running DeBeers product campaign, while “Fly the Friendly Skies” is linked to United Airlines, despite the ironic overtones the slogan has now. But in the digital age, such resonance is hard to achieve, given our fragmented media environment and the battle for customer attention.

Brand 185

Brand Branding Marketing Wireless 185

Communications Conversations

OCTOBER 22, 2014

Organization: Southwest Airlines. Gary Kelly, CEO of Southwest Airlines was one of them. But, I found this use of a corporate executive’s LinkedIn profiles VERY interesting–in fact, I have yet to see another large company do anything similar since. Executive: Gary Kelly. Goal: Shaping consumer brand perceptions.

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LinkedIn Case Study Airlines Employee 155

Maxim Behar

FEBRUARY 20, 2024

Only a few dozen Samsung Galaxy Note 7 phone batteries “exploded,” a tiny fraction of those produced, but many airlines still prohibit the phones on board. Perhaps it will be understood in English in most places, but you must still translate it into the local language because of corporate rules.

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Social Media Facebook Airlines Web 59

5W PR

AUGUST 27, 2018

One of the premier airlines in the country, Delta once ruled the friendly skies. But the company failed to adjust to higher fuel prices and the new competition from smaller low-fare airlines. By 2013, more passengers were flying Delta than any other airline.

Company 87

Company Airlines Print Government 87

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. The airline made many cardinal errors in dealing with this incident, but one of the main ones was forgetting to talk to all four audiences well. Stakeholders. Too often, organizations get this backwards.

Crisis 90

Crisis Airlines Employee Fashion 90

ImPRessions - Crenshaw Communications

MAY 15, 2018

He spoke from the heart — without regard for the airline’s possible culpability. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

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Crisis Privacy Airlines Facebook 136

PR in High Definition

OCTOBER 23, 2019

In recent months, there has been an undisputed rise in discussions around corporate purpose. Similarly, looking at EY’s research, 42% of ‘purpose laggards’ report flat or declining revenue compared to only 15% of purpose ‘prioritisers’, so the report seems to imply that revenue growth is somehow linked to corporate purpose.

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5W PR

SEPTEMBER 7, 2017

A 2016 study found that less than 25% of Americans see brands as honest , but they base their opinion of a brand more on personal experience than on corporate behavior. Organizations from the MTA to United Airlines have learned this the hard way. This makes smart and effective communication more important than ever.

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Trends Airlines Social Media Crisis 108

Mark My Words

MARCH 30, 2015

I would expect Lufthansa one of the largest airlines in Europe, both in terms of overall passengers carried and fleet size, to have invested in a substantial crisis provision. Sadly, for all corporations, things will go wrong in any given situation, we know this as Murphy’s Law.

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Crisis Communications Crisis Communications Airlines 60