Konnect Agency

NOVEMBER 16, 2022

as an internal gut check. On the opposite end of the spectrum, humanizing videos and real-life testimonials that tug at the heartstrings can be impactful storytelling tools too. Other Considerations a PR Agency Keeps in Mind. Looking for a forward-thinking PR agency?

Video 52

Video Agency Viral Nonprofit 52

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A PR program operates best when the client has tasked an internal manager for the work, and all parties agree on what the agency needs to succeed. Allow the agency creative freedom. It’s incumbent upon the agency to demonstrate sound thinking and earn results from the start of the relationship.

Publicity 256

Publicity Brand Branding Storytelling 256

The Hoffman Agency

JULY 23, 2020

By Samantha Spitz, Intern. I chose to study journalism because I have a passion for storytelling and a desire to constantly learn more. I am excited to build relationships and learn from my team members, as well as learn how to manage stressful situations and meet hard deadlines.

Storytelling 68

Storytelling Journalism Internal International 68

Stephen Waddington

JULY 16, 2021

Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis. These were maintained throughout the lockdown.

Publicity 199

Publicity Government Crisis Employee 199

The Hoffman Agency

JULY 14, 2020

By Brooklynn Loiselle, Intern. Having attended the University of Oregon, which was approximately 90 minutes from my hometown of Portland, I chose to study and pursue a career in PR because I love storytelling. I am excited to see what the rest of my internship will look like at The Hoffman Agency.

Agency 36

Agency Sports Internal International 36

Shift Communications

OCTOBER 17, 2014

For my team, for my clients, for the Agency. This means sitting in on a lot of meetings, listening for needs and opportunities. It’s because I’m running from call to meeting to call and so I don’t get a chance to witness, and to cheer, for the wins as they happen. What are your main focuses as an AD? No one day is alike.

Agency 146

Agency Pitching Training Meeting 146

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: June 9-12, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Ishmael's Corner

APRIL 26, 2015

What storytelling techniques carry the narrative? Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant. In breaking down the article, four storytelling techniques carry the narrative. It still surprises me that most PR functions (internal + agency) develop content bereft of anecdotes.

Storytelling 60

Storytelling Engineering Hotels Training 60

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 47% said “in-person company/team meetings.”. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Landis PR

JULY 25, 2022

Joint public relations campaigns and announcements can be readily managed, especially with an agency involved, and yield highly productive and strategic results for all partners. It often takes multiple rounds of discussions to align the communications professionals and for them to coalesce their internal buy-in.

Pitching 98

Pitching Agency Print Storytelling 98

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Having just completed my first month with the Agency I feel fairly equipped to say the following: 2021 is weird. A hot take, to be sure. So far working from home has been pretty good, all things considered.

Internal 63

Internal International Storytelling Agency 63

The Hoffman Agency

MARCH 23, 2021

Some may say I am lost, but I would argue that my route led me to exactly where I am supposed to be — The Hoffman Agency. Now that I am on the other side of the communications equation, my journey as a storyteller continues. As an intern at Hoffman, my storytelling skills are coming in handy.

Storytelling 69

Storytelling Crisis Management Internal International 69

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Agency 36

The Hoffman Agency

FEBRUARY 21, 2023

By Ming Gao, Intern Entering college, I always knew I wanted to major in something that could combine my interest in business and marketing with my creative side. I stumbled upon The Hoffman Agency online and was excited to learn more about the tech agency environment. The difficult part was discovering where to apply them.

Wireless 36

Wireless Internal International Software 36

The Hoffman Agency

SEPTEMBER 3, 2020

By Samantha Spitz, Intern. I have already picked up so much and am excited to continue learning and growing with the agency. As an intern, I didn’t think I would have this opportunity, but during the presentation, I had a speaking role and took part in the conversation between Hoffman and the potential new client.

Storytelling 69

Storytelling Internal International Instagram 69

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The most common trigger for hiring a PR agency is a hot new product or service. In meetings with prospective clients, you get questions that show a dated perception of your business. A crack PR agency or internal team can help by developing a strategy to navigate industry changes and gain competitive advantage.

Education 178

Education B2B Employee Crisis 178

The Hoffman Agency

JANUARY 26, 2021

By Josh Madrid, Intern. Still, my time at The Hoffman Agency has given me many reasons to be grateful. Despite not being in an office every day, I feel closer to my teams now than when I had my first Zoom meeting with them in October. Collectively, I’ll carry those bits of information throughout my career.

Exercises 69

Exercises Pitching Storytelling Internal 69

The Hoffman Agency

AUGUST 10, 2023

Here’s where The Hoffman Agency comes in (and where I count my lucky stars). The Hoffman Agency is all about the crossroads of storytelling and innovative tech. After several emails back and forth, Lou quickly set up times for me to meet with him and the team at the agency.

Case Study 36

Case Study Storytelling Television Energy 36

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no.

B2B 232

B2B Agency Energy Media Relations 232

The Hoffman Agency

JULY 16, 2020

By Amelia Bennett, Intern. Before classes had finished and graduation had commenced (virtually, of course), my boyfriend received a job in the Sunnyvale area, and I had received an internship in San Jose at The Hoffman Agency. The first being, I love storytelling. An opportunity presented itself.

Storytelling 50

Storytelling Exercises Internal International 50

The Hoffman Agency

MAY 18, 2021

By Katrina Lockhart, Intern. My internship at The Hoffman Agency has been a full immersion into tech PR complete with real assignments, inclusion in meetings, and content development opportunities. I knew I needed to find my PR voice and The Hoffman Agency brought it out. I recommend an agency which throws you into it.

Internal 36

Internal International Fashion Agency 36

PRSay

NOVEMBER 7, 2019

Douglas MacArthur came to meet my two-star general. Learn everything you can about what they’re doing internally and externally. Rachel Hedstrom, APR, is a senior consultant and director of content with The Gentry Agency , an award-winning boutique public relations agency in Dallas. But every time Gen. Every time!

Public Affairs 150

Public Affairs Publicity Newspapers Storytelling 150

The Hoffman Agency

AUGUST 12, 2021

By Elise Harrell, Intern. Before connecting with The Hoffman Agency, I was struggling to plant myself in a job, or let alone, a company. I never knew that I could get so excited about work until joining The Hoffman Agency. This is what has always driven me toward public relations: storytelling with a sense of curiosity.

Internal 36

Internal International Storytelling Interviews 36

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. With seeing old friends, meeting new ones and taking away key learnings to help my team and advance my career, it never gets old. 8 at 11:45 a.m.

Conference 81

Conference Internal International Creativity 81

The Hoffman Agency

AUGUST 10, 2022

By Kristin Greenfield, Intern. Shortly after, The Hoffman Agency contacted me. I’ve also had the privilege of receiving direct instruction from our CEO and founder Lou Hoffman himself by attending his storytelling workshops. I couldn’t have gotten my position at Hoffman without it!

Travel 36

Travel Storytelling Meeting Internal 36

Sword and the Script

AUGUST 20, 2019

She has since worked on both side of the table, both in-house on the client-side, and at PR agencies – and also has served as a key leader for Washington Women in Public Relations (WWPR). There she leads a team of “storytellers of SHRM getting audiences to think, feel and behave differently across all channels via multimedia content.”.

Employee 89

Employee Internal International Training 89

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. I look forward to the PRSA International Conference every year for so many reasons. But, my favorite part is meeting up with friends to find out what’s going on in their world.

Skype 150

Skype Industry Storytelling Interviews 150

The Hoffman Agency

SEPTEMBER 1, 2020

By Kyra Hanson, Intern. At the beginning of my senior year of college, I had no firm direction of what specific industry of public relations I hoped to pursue, but I did have a clear image of working at an agency in a big city. Therefore, authentic and dynamic storytelling is the best approach.

Pitching 36

Pitching Internal International Meeting 36

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. And don’t forget to note down what KPIs you’ll use to measure success.)

How To 52

How To Content Marketing Analysis eBook 52

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. Rhetorical devices such as framing, messaging, and storytelling are applied within practice as means of communication and engagement. It is a common approach in political campaigning.

Publicity 112

Publicity Construction Corporate Study 112

Konnect Agency

FEBRUARY 16, 2021

From bustling offices that turned to 100% remote working environments, and in-person connections moving entirely to Zoom, the way we conduct business internally and externally pivoted almost overnight. At the risk of sounding cliché, 2020 was a year that brought infinite challenges to the business world.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. PR people and reporters work very closely every day, and are very much in the same business of storytelling. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Graphic designer / visual storyteller. It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve.

Marketing 52

Marketing Technology Internal International 52

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Working with a Tech PR agency can help to ensure that the right strategies are used for maximum results. 3d hands holding a cell phone and pointing to the screen. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

The Hoffman Agency

FEBRUARY 1, 2021

It’s not to say that PR agencies can’t get clients into top-tier publications — far from it — it’s just that it’s bloody hard and requires planning, digging for the right stories, and bringing all the elements together that will make the story fly. Importantly, the PR agency and client work closer together on landing these pieces.

Publicity 36

Publicity How To Agency Pitching 36

Sword and the Script

MAY 29, 2018

2) “Budget and staffing needs to meet strategic plan goals.”. Buyers are looking for great marketing when they’re deciding what they need to meet their needs.”. 12) “Internal communications is as important as external.”. 26) “I wish they understood the value of storytelling the way I do.”. It needs to be authentic.”.

Corporate 75

Corporate Communications Survey Employee 75