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Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. Driving Healthcare Innovation.

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Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. This past May, Eliot was promoted to president of MCS and placed in charge of heading up the long range business plans for the agency.

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Impact of COVID-19 on NHS comms

Stephen Waddington

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Bianchi Biz Blog

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106
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5 Ways Your Company Can Make a Social Impact Today

PRSay

If you lead a growing PR agency, then perhaps you can make a significant impact on a social issue such as food insecurity. Before getting started, remember to carefully vet all nonprofits and authentically align your agency, clients and employers with mutually beneficial partnerships. RunSignUp. Custom Ink. YouGiveGoods.

Company 156
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The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

In April, when the American Heart Association and EMS agencies announced a huge drop in calls and admissions for heart attack and stroke around the country, we informed our patients and the community about the importance of seeking emergency help immediately,” she said. Smith said a key component of the campaign is generating earned media.

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Does PR Help in Reputation Management for Your Company?

Victorious PR

Here is the key: Good PR manages your business’ reputation based on what said business and internal leadership team already stands for. If you want to be in the press, become a TEDx speaker, or be the most known go-to agent in your field, you need to team up with a top PR agency.