Public Relations Sydney

JANUARY 26, 2015

The purpose of pitching media angles is to gain the attention of a journalist in the hopes your story will be published. There are many approaches to pitching a story, you could send an email or pick up the phone and talk to a journalist. Download our FREE PR ebook here. Learn more about how to get amazing PR results.

Pitching 40

Pitching Media Writing eBook 40

Public Relations Sydney

JANUARY 12, 2015

How to pitch as a guest blogger Blogging is a powerful tool for communicating your business’ stories. The tips below highlight some key areas to consider when pitching as a guest blogger. Pitching to bloggers Once you have identified the blogs you wish to target for guest blogging opportunities, now you need connect with them.

Pitching 40

Pitching How To eBook Blogging 40

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Typically, I’d get added to a newsletter or email distribution list, and sometimes I’ll keep these subscriptions to see who is pitching what and how they pitch it. Can your agency bring big ideas and execute?

eBook 72

eBook Exercises Employee SEO 72

Public Relations Sydney

DECEMBER 14, 2014

Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. Over time contacting a journalist with a pitch has evolved from a phone call to an email as journalists have limited time and prefer to be contacted via their inbox, but don’t be discouraged you can still follow up with a phone call.

Pitching 96

Pitching eBook Writing Newspapers 96

Shift Communications

NOVEMBER 15, 2017

By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc. This always gives me new pitch or campaign ideas for the plan, and detailed insight on how to alter messaging and perspectives for clients to better compete in the market. . Natalie Townsend. Account Director.

Data 95

Data eBook Strategy Pitching 95

Polaris

MARCH 20, 2015

Before Penguin, Google ranked my company either at the top, or near the top, of search results for almost every public relations keyword: Toronto PR firm, Canadian public relations agency, top PR firm Ontario, and on. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business.

SEO 100

SEO eBook Google Engineering 100

Public Relations Sydney

NOVEMBER 2, 2014

Or perhaps you want to pitch a story to a journalist or publication? The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link].

Media 89

Media eBook Survey Travel 89

Public Relations Sydney

SEPTEMBER 8, 2014

You basically have two choices when it comes to a PR campaign: you can either do it yourself or hire a public relations agency. There are a number of benefits from getting PR consulting from a well-respected PR agency. For more great tips visit our website www.cpcommunications.com.au or download our free PR eBook [link]. .

eBook 84

eBook Agency Advertising Advertising 84

The Resolution Blog

JANUARY 8, 2018

When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. 3 lessons in how to protect your PR budget In my 15 years in communications I’ve worked in traditional PR agencies, digital marketing teams and a Search marketing agency. It’s free, why not give it a go now?

Tools 136

Tools Publicity Measurement SEO 136

Public Relations Sydney

DECEMBER 7, 2014

Keep on pitching Though December is the busiest month of the year in the lead up to the holiday season, journalists are still looking for good stories, particularly newspapers and news sites. This is an opportunity for you to keep pitching articles and stories to capitalise on the low news period of the holiday season.

eBook 90

eBook Newspapers Social Media Pitching 90

Public Relations Sydney

OCTOBER 12, 2014

You can use case studies on your website, social media channels, in speaking presentations, in reports to gain new sponsors and by pitching them to the media. Pitch to the media When you have an ambassador or a spokesperson you can pitch them into the media as an expert to interview.

Case Study 90

Case Study How To Study Pitching 90

Sword and the Script

NOVEMBER 18, 2017

Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. Can your agency bring big ideas and execute? By contrast, infographics ought to visualize stories, take a stand on an issue and it is subjective.

Infographics 70

Infographics Data Case Study Content Marketing 70

Public Relations Sydney

OCTOBER 8, 2014

The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate. For example, if your business goes for a competitive pitch to win a new client have a media release ready to send to your relevant publications.

Writing 45

Writing Media eBook Survey 45

Public Relations Sydney

SEPTEMBER 14, 2014

Just as with sending out press releases and media pitches, knowing when and where to send your kit is crucial. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. Where to send your media kit. Contact us today.

Media 95

Media eBook Interviews Writing 95

Public Relations Sydney

JANUARY 5, 2015

Review the media coverage you achieved last year and the publications in which they appeared and determine if you need to review your approach to pitching to the media. It is important to remember your audience receives information daily from numerous publications, the more you pitch to, the greater chance your story will be published.

Pitching 40

Pitching eBook Retail Strategy 40

Shift Communications

JANUARY 12, 2015

Even if I am currently up to my ears in pitching or writing a quarterly PR plan, saying that I’m busy will not only turn off the person who asked me but it will also trick my brain into stress mode. Write my first eBook and read MORE! Agency Life' Everyone’s busy. Everyone’s doing the best they can to get by. Ansleigh W.

eBook 60

eBook Creativity Agency Exercises 60

Public Relations Sydney

JANUARY 18, 2015

Start pitching to media outlets and connect with your audience. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook “How to Use PR to Get Amazing Results” by clicking the button below.

Brand 40

Brand Branding How To eBook 40

Public Relations Sydney

OCTOBER 8, 2014

You can then pitch yourself to the event organisers and tell them why you would be a great speaker for their event. Sydney Public Relations Agency, CP Communications provides specialist media, traditional and online PR strategies that get amazing results. For more great tips download our free PR eBook by clicking the button below.

Conference 49

Conference eBook Social Media Examples 49

Public Relations Sydney

NOVEMBER 16, 2014

Making contact with junior journalists is an excellent idea as they may be more willing to commit to writing a story you’ve pitched to them as they are often trying to prove themselves at the early stage of their career. Striking up a relationship with a seasoned journalist is also beneficial due to their extensive network and influence.

Local 90

Local Social Media eBook Meeting 90

Sword and the Script

DECEMBER 28, 2022

34% said ebooks. Why clients hire agencies, consultants and freelancers: an extra pair of hands. Read more: The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers. I’m open to pitches on these, but please read this first. Read more: The 6 Top B2B Content Formats Buyers Find Most Valuable.

B2B 122

B2B Marketing Survey Software 122

Cision

MAY 18, 2017

As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. If your organization can’t keep up with the sheer amount of potential lead-generating conversations despite using savvy tools, it’s time to increase your staff or hire an agency to help you leverage the opportunity.

How To 198

How To Instagram Social Media LinkedIn 198

Sword and the Script

FEBRUARY 3, 2018

That’s how Jimmy Daly begins his piece – 5 Content Marketing Power Laws – for Animalz a marketing agency and it had me hooked as a reader. I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. Small change, big impact.”.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. Well, for one, I’ll point you to an eBook our VP of Marketing Tech, Chris Penn, did. I spent the first 3.5 years working on the technology PR team. So where do you start? Get to know them! Amanda Grinavich.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

ZudePR

MAY 31, 2015

It had led to the launch of a ground-breaking crowd-sourced ebook called My #PRstack. Enlightened Self-Interest: The Pitch Email. An experienced PR agency CEO, Jeff is a publisher, editor, and blogger at The PR Coach. Sarah Hall is managing director of PR and marketing agency Sarah Hall Consulting. And they all blog.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

MAY 18, 2017

As a social media influencer, it kills me when businesses reach out to me without any prior relationship and try to pitch me. If your organization can’t keep up with the sheer amount of potential lead-generating conversations despite using savvy tools, it’s time to increase your staff or hire an agency to help you leverage the opportunity.

How To 57

How To Instagram Social Media LinkedIn 57

ZudePR

JUNE 6, 2016

As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo.

Writing 114

Writing Social Media SEO Blogging 114

Contently - Strategy

DECEMBER 29, 2022

The sales team to use in upcoming sales efforts such as pitch meetings. If third-party agencies, media partners, agency creators, or public relations firms were involved, you can also send it their way. Execute a larger internal communications plan. Regularly revisit and update your content as needed.

eBook 145

eBook Product Launch Software Internal 145

Cision

MAY 25, 2017

Ramp specifications, the pitch, materials, width, weight. Then, download our free ebook, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Every detail. After about 10 minutes the assistant manager asks if I’ll be home next Thursday and gets my phone number. Scott Stratten is the President of UnMarketing.

Employee 129

Employee Brand Branding Policies 129