Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Insurance 55

Insurance Insurance Healthcare Publicity 55

ImPRessions - Crenshaw Communications

SEPTEMBER 12, 2017

But no stunt is worth the effort and resources if it doesn’t advance brand messages in a positive way. Even seemingly stale “World’s Largest [insert brand name]” can pack a strategic punch — if well executed. Creating a brand PR stunt that really works. Does the gin work? Well, does it matter?

Brand 136

Brand Branding Local Hotels 136

Reputation Us

DECEMBER 14, 2022

Following these actions in the near-term can help you enhance, protect and defend your company’s valuable reputation as you continue to evolve your brand. Action 8: Insure Reputation Risks. Loss of reputation is a real risk for any brand. Insurance agencies now recognize this risk and underwrite it like any other threat.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Being an intern at a top New York PR agency has exposed me to many things I hadn’t experienced before. Some I knew going in, but others are brand new. So far I’ve helped research or draft bylines on topics like cybersecurity insurance and retail. Guest post by Crenshaw Communications intern, Jordan Farbowitz . Exclusive” .

Journalism 344

Journalism Internal International Pitching 344

Deirdre Breakenridge

MAY 1, 2017

What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency.

Video 283

Video Facebook Social Media Creativity 283

ImPRessions - Crenshaw Communications

AUGUST 22, 2018

The best PR agency in the world can’t hold a candle to employees who are empowered to do the right thing. A business can spend millions on brand reputation and community service. It can employ high-powered PR agencies. Many vented frustration on consumer complaint boards, which were reflected in bad reviews for the brand.

Customer Service 136

Customer Service Insurance Insurance Banking 136

Onclusive

MARCH 31, 2021

No brand is immune. Once someone at your company or agency partner (i.e. Just like insurance, it’s important to have media monitoring tools so that you know immediately when a crisis starts. Here are three steps for effective crisis communications management: 1. Have a crisis plan (not just ideas).

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. In other words, your brand as a trusted resource is your most valuable asset. For Channel Partners Online, all things channel are of interest.

Technology 120

Technology Pitching Insurance Insurance 120

Barokas

NOVEMBER 29, 2018

Benefits above and beyond traditional benefits (health insurance, retirement plan, etc.). A big thank you to PR News for recognizing the hard work we put into making the agency a place where our team members can thrive and build their careers. Company culture. Career Development and Training. Volunteerism. We’d love to hear from you.

Communications 113

Communications Insurance Insurance Training 113

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. The best ones connect brand values to the needs and desires of the target audience. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck.

Insurance 204

Insurance Insurance Advertising Advertising 204

Prohibition

SEPTEMBER 2, 2022

Getting Rick-rolled by CSAA Insurance. In the crossover we didn’t have on our 2022 bingo card, CSAA Insurance have partnered with Rick Astley to Rick-roll the US with their new campaign. Using a well-loved star and a well-loved meme is a great way to get attention and people talking – great work, CSAA Insurance!

Social Media 62

Social Media Insurance Insurance Media 62

Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Shift Communications

NOVEMBER 5, 2014

It doesn’t matter whether you’re working with an agency, using in-house professionals, or even doing it yourself – if you don’t plan to measure, don’t expect to measure the plan! Why don’t more companies and brands measure PR and marketing? click to tweet this. Invest in measurement for that.

Measurement 159

Measurement Insurance Insurance Newspapers 159

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

5W PR

NOVEMBER 29, 2021

For instance, Geico’s time-based promise through its message, ‘15 minutes or less can save you 15% or more on car insurance’. This message not only aims at comforting customers, but also empowers and validates mothers and positions the brand as one that mothers can trust. Reassuring Consumers. Laughter is good for people.

Marketing 88

Marketing Insurance Insurance Mobile 88

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

MaccaPR

OCTOBER 2, 2017

When companies from 3M, Coca-Cola and Toro to General Mills, American Family Insurance, Hormel and Olive Garden restaurants wanted help connecting with Hispanic consumers, they’ve called upon a friend of our agency’s – multicultural marketer Rico Vallejos of the marketing consultancy RicoLatino. for less than 10 years.

Insurance 74

Insurance Insurance Interviews Marketing 74

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. The post promoted a product from instant tan brand Cocoa Brown. Last year insurance provider Hiscox created influencer and public figure protection as an insurance solution for individuals who live their lives in the public eye.

Insurance 68

Insurance Insurance Government Advertising 68

MaccaPR

AUGUST 31, 2016

“We don’t even think about healthcare marketing not being ‘sexy’ because it’s all in how you bring a client’s brand and products to life,” reveals Jessica Boden (above), president of StoneArch, the Minneapolis-based health and medical marketing agency with a client roster that includes Medtronic, Nuvasive, St. Jude Medical and Medela.

Healthcare 89

Healthcare Marketing Insurance Insurance 89

Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Solo PR Pro

JANUARY 17, 2023

If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. After an exploratory phase, I wrote a business plan and began building a brand. In hindsight, I think it was because agency life was my comfort zone. How do you know if you're ready?

Agency 108

Agency Travel Groups Community 108

Cision

JUNE 2, 2016

Are your brand’s messages getting ignored? She recommends brands focus on the quality of their content, not the quantity. I am thrilled to be part of a team of such talented people and part of a thriving agency that is in growth mode. What do see as the biggest PR challenges brands face today? How can they overcome them?

Insurance 120

Insurance Insurance Writing Sports 120

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Yet we’re only as good as what we get out of our business partners. Adopt a formal interview process.

Publicity 149

Publicity Insurance Insurance Interviews 149

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Shift Communications

NOVEMBER 18, 2014

Brands need to consider security not as “insurance” or an IT issue, but a fundamental strategic initiative that requires C-Level vigilance and crisis communications planning like never before. For more expert tips and takeaways, download the full eBook. Derek Lyons. Vice President. Crisis Communications eBook Public Relations'

eBook 111

eBook Communications Crisis Communications Insurance 111

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Communications Conversations

JUNE 15, 2020

” And, the Jordan Brand pledged a whopping $100 million to nationwide organizations “dedicated to ensuring racial equality, social justice and greater access to education.” Jack Salzwedel with American Family Insurance. More to promote entrepreneurial opportunities for POC to start agencies and lead them.

Company 88

Company Insurance Insurance Local 88

5W PR

NOVEMBER 25, 2019

Now a household brand name, GoPro rose to fame thanks to a rapid fire release of breathtaking point-of-view style action footage, all marked by the company’s timeless fisheye lens. When one hears the word “Geico,” they’re likely to immediately remember a chance to save 15% or more on car insurance.

Strategy 88

Strategy Marketing YouTube Airlines 88

Mark My Words

OCTOBER 25, 2021

At the time, the regulator’s invitation to BrewDog to a Committee of Advertising Practice (CAP) training course seemed about as likely to be accepted as… a brand giving away solid gold cans. Yet no single piece of BrewDog marketing has generated the amount of complaints and conversation as John Lewis’ latest spot for its insurance.

Strategy 60

Strategy Marketing Insurance Insurance 60

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

Social Media 40

Social Media Insurance Insurance Healthcare 40

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40