Scott Public Relations

MAY 13, 2019

Whether you are an individual or represent a company, branding is an important aspect of how you can succeed with your public relations. An effective brand expresses your personality, tells your story, and highlights the subjects that you want to address. Start by considering what the result of your brand should be.

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Publicity Healthcare Insurance Insurance 40

Stephen Waddington

NOVEMBER 5, 2019

We’re All Influencers Now provides guidance for agencies, brands and influencers on governance. It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The post promoted a product from instant tan brand Cocoa Brown. This includes agencies, brands and influencers.

Insurance 68

Insurance Insurance Government Advertising 68

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

Extreme Leadership. Using simple stories to get to the “human” side of leadership is part of what makes Extreme Leadership a valuable read. It’s chock-full of incredible research and reports on digital insurance brands to luxury brands and everything in between. FiveThirtyEight.

Blogging 159

Blogging Pitching Fashion Sports 159

Communications Conversations

JUNE 15, 2020

” And, the Jordan Brand pledged a whopping $100 million to nationwide organizations “dedicated to ensuring racial equality, social justice and greater access to education.” Jack Salzwedel with American Family Insurance. More to promote entrepreneurial opportunities for POC to start agencies and lead them.

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Scott Public Relations

NOVEMBER 16, 2018

Communications professionals in all industries are facing new challenges to maintaining credibility and the strength of their brands, but a survey of European operators discovered they don’t all view the issue in the same way. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Insurance Insurance Healthcare Pinterest 45

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Hutchison has served on many nonprofit boards, committees and community organizations and has a deep track record in leadership and civic engagement. Clients included Microsoft, JP Morgan, Bank of America, Credit Suisse and Allstate.

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Nonprofit Banking Financial Crisis Communications 68

Communications Conversations

JANUARY 15, 2019

Consider a recent BRANDFog survey that found 78% of people prefer to work for a company whose leadership is active on social media. And, more than half (54%) believe it’s easier to get brands to address social problems than to get government to take action. ” Great example here: Jack Salzwedel of American Family Insurance.

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Government Employee LinkedIn Insurance 74

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

JANUARY 24, 2019

Estimated page views can indicate that your brand awareness is growing, even if it doesn’t equate to actual increases in sales or customers. Google Analytics can help you sift these branded searches out of the general traffic, and gain a better understanding of your PR efforts’ actual progress.

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Publicity Insurance Insurance Healthcare 45

Scott Public Relations

DECEMBER 13, 2018

Here are three important goals identified by Cision in their article, “ 3 Ways to Prepare Your Brand for a Major PR Campaign.”. The goal of a PR campaign is to present your brand to a wider audience, and your website is often the best place to draw attention back to for representing your brand.

Healthcare 40

Healthcare Insurance Insurance How To 40

Scott Public Relations

NOVEMBER 30, 2018

Social media has become an incredibly effective tool in a brand marketer’s toolbox. But if managed poorly, a social media presence can be as harmful as it is helpful for a brand’s identity. Sign up to receive our monthly advice on healthcare, insurance and technology PR: Scott Public Relations.

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Social Media Insurance Insurance Healthcare 40

Scott Public Relations

OCTOBER 13, 2019

A savvy communicator or PR professional can take advantage of these signals to craft a message and brand that catches the journalistic eye. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. As outlined in my post on PR tips for effective bylines , bylined content is a powerful part of a B2B PR plan.

Leadership 353

Leadership Insurance Insurance B2B 353

Flack's Revenge

JULY 11, 2018

Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. The best ones connect brand values to the needs and desires of the target audience. Just think about ads that break through and make an impression: e.g. a gecko that sells car insurance; or the AFLAC duck.

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Insurance Insurance Advertising Advertising 204

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. In business, managing crises is an integral part of marketing – especially if you’re a brand new company. Create a crisis plan and test it.

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Crisis Management Crisis Financial Reputation 62

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 19, 2019

Any brand, no matter how big, can have a post on social media go unnoticed. Expanding a brand and growing an audience are key goals for any outreach plan. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

JULY 12, 2019

Even with a defined brand, a content strategy, and regular metrics reporting, it can be difficult to recognize real value in this work. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Think of it this way: RBC’s personal and commercial banking division will care about different topics than the insurance division. That was an evolution for us.

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Content Marketing Infographics Insurance Insurance 111

Sword and the Script

NOVEMBER 14, 2017

9) An insurance policy for a future company. Content marketing is like an insurance policy on the future of the company. You won’t find J&J’s brand plastered on the site, but what they are gaining is data about future customers – a pre-customer database. Can your agency bring big ideas and execute? Talk to Us !

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Marketing Content Marketing Insurance Insurance 66