Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 221

Media Measurement Analysis Television 221

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 195

Media Measurement Analysis Television 195

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. We could use this information to inform a blog post, giving insights into social media use during fall premiers. Google Analytics.

Data 117

Data Data-Driven PR Big Data Analytics 117

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!

Corporate 146

Corporate Communications Tools Content Marketing 146

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. Zach Burrus. Marketing Analyst. eBook Future of Marketing Marketing Technology'

eBook 60

eBook Marketing Interviews Big Data 60

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Expect those capabilities to become more powerful. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

Polaris

MARCH 31, 2015

Leadtail identified over 1,000 CMOs and marketing executives at both brands and agencies in the US and Canada. Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data. tposbe | Show: cxo-talk.com.

Twitter 60

Twitter Social Media Big Data Sports 60

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

NOVEMBER 23, 2016

Big data or not-so-big data: If you’ve been doing any kind of campaign activity so far, you will already have some information on your prospects. After all, there’s no point marketing your brand as Lamborghini if your prospects are Volvo buyers. Failing that, interrogate the sales team on what makes customers tick.

Big Data 63

Big Data Financial Data Fashion 63

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Shonali’s PR Virtuosos, blogs, etc.). Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations.

Measurement 40

Measurement Nonprofit Education Social Media 40

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. His appointment followed more than 25 years of service in the corporate and agency sectors.

Interviews 79

Interviews Ethics Conference Leadership 79

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

5W PR

JUNE 6, 2022

In fact, using data-driven approaches is relatively new in public relations, especially in terms of the different advancements of tools and technologies in the realm of data analytics. That’s because companies still need tools that will help them work through and with all the data that has been generated.

Trends 88

Trends Data SEO Consumer 88

The Hoffman Agency

APRIL 6, 2020

I’d reach back and tell them it’s time to love the math book as a storytelling manual too — the amount of data in our world is only going to get larger. The post Data-driven Storytelling with Matthew Lynley appeared first on "What's HAppening" Blog.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52

Waxing UnLyrical

NOVEMBER 9, 2016

Take for example the first sentence from this PRWeek article by David Blecken, February 9, 2015 (ya, going on two years old now), where he quotes Lou Hoffman of The Hoffman Agency. Even within this blog for Waxing UnLyrical, the “Rebirth of Storytelling” was promoted as a returning concept back in May of 2011.

Storytelling 87

Storytelling Measurement Ethics Web 87