Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Elements of marketing today that are both working and not working.

eBook 60

eBook Marketing Interviews Big Data 60

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!

Corporate 146

Corporate Communications Tools Content Marketing 146

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 225

Big Data Data Meeting Measurement 225

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 150

Big Data Data Meeting Measurement 150

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. Video marketing is a primary example: a whopping 85% of companies regard video as part of their marketing strategy. Internationally Renowned Marketing Expert.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

JULY 29, 2015

Should marketers be concerned with Twitter’s lack of growth? Perhaps, but that’s a determination marketers will need to make on an individual basis. Investors remain unimpressed, however: Looking Ahead: What It Means For Marketing and PR. As Twitter’s audience fortunes rise and fall, so do ours as marketers.

Twitter 60

Twitter Social Media Mobile Media 60

Polaris

MARCH 31, 2015

The report, called Social Insights: CMO Edition, How CMOs Engage with People Brands and Content on Twitter , examines how marketing executives use social media to connect with their peers and learn about marketing strategies, as well as best practices. Twitter bio: CMO, Extreme Networks | Blog: @HuffingtonPost, @Inc | Author: bit.ly/tposbe

Twitter 60

Twitter Social Media Big Data Sports 60

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

A2: I stumbled into PR/marketing. I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. I had no focus in PR or marketing at all in school. Shonali’s PR Virtuosos, blogs, etc.). . — Poonam Sharma (@poonam_s) June 14, 2018. What did for sure?

Measurement 40

Measurement Nonprofit Education Social Media 40

5W PR

JUNE 6, 2022

For instance, in the past, a number of companies were used to having separate public relations departments internally, but these days, those departments are divided into public relations and marketing and both departments have shared responsibilities, especially in terms of any potential negative responses from the customers.

Trends 88

Trends Data SEO Consumer 88

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

PR in High Definition

NOVEMBER 23, 2016

The challenge of 1:1 marketing. A while ago, it was very fashionable to talk about one-to-one marketing. According to research , 52% of online marketers hold personalisation as a central theme in their strategy. According to research , 52% of online marketers hold personalisation as a central theme in their strategy.

Big Data 63

Big Data Financial Data Fashion 63

Critical Mention

AUGUST 26, 2018

There are also six professional tracks that attendees can choose from: marketing communication, leadership & management, big data & measurement, reputation & crisis management, tools & techniques, and a special interests track. Newhouse School of Public Communications.

Interviews 79

Interviews Ethics Conference Leadership 79

The Hoffman Agency

APRIL 6, 2020

I’d reach back and tell them it’s time to love the math book as a storytelling manual too — the amount of data in our world is only going to get larger. The post Data-driven Storytelling with Matthew Lynley appeared first on "What's HAppening" Blog. That rule, as Matthew puts it: “Do NOT appeal directly to the CEO.

Storytelling 53

Storytelling Data Journalism Resources 53

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52