Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

If you read our last post on Media Mix Modeling (MMM) , you have a basic understanding of what the methodology is, and why agencies and private companies alike are implementing this approach. This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations.

Media 195

Media Measurement Analysis Television 195

Beyond PR

NOVEMBER 28, 2016

It’s no secret that as the PR and communications function has had to evolve to adopt advanced marketing tactics for holistic outreach and promotion – so too has the agency field. Instill data-driven mindsets. Embrace big data. How can you obtain unique data from your client? Specialist subsets.

Agency 40

Agency Travel Big Data Data 40

Stephen Waddington

MAY 24, 2021

Only a minority (43.8%) of communication departments and agencies is considered mature when it comes to providing digital tools to support activities that are specific for communications. Excellent communication departments put a stronger emphasis on using big data and algorithms and on digitalising communication processes.

Report 127

Report Communications Big Data Survey 127

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

JUNE 29, 2016

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Brands, publishers and consumers will continue to benefit from the micro-targeting enabled by big data strategies such as machine learning and predictive analytics.

Analytics 215

Analytics Measurement Big Data Data 215

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 225

Big Data Data Meeting Measurement 225

Cision

MARCH 28, 2017

Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments.

Big Data 120

Big Data Analysis Data Corporate 120

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation. Jessica Crawford.

Healthcare 60

Healthcare Big Data Data Retail 60

Shift Communications

NOVEMBER 19, 2015

For example, big data. Market researchers use big data to predict how a consumer will act based on factors like demographic information, income, previous purchases, voting habits and internet usage. Not surprisingly, healthcare is finally working its way into the big data conversation. Jessica Crawford.

Healthcare 60

Healthcare Big Data Data Retail 60

Contently - Strategy

NOVEMBER 12, 2020

They’re worshipping at the alter of big data, but often failing to invest in the kind of day-to-day content that would change the way consumers feel about them. It’s not something you can just outsource to agencies, which aren’t built for day-to-day editorial work.

Brand 145

Brand Branding Healthcare Enterprise 145

NewsWhip

JUNE 2, 2021

Jaclyn Ruelle at the Martin Agency explains: “We rely on NewsWhip predicted interactions to see if this story is going to die out by this time tomorrow morning… Or if our brand joined the story is it on the brink of being something that could have some staying power and push beyond the 24 hour window?”. How do I do Predictive Media Planning?

Media 88

Media Data Reddit Crisis 88

Onclusive

MARCH 21, 2019

Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone.

Big Data 150

Big Data Data Meeting Measurement 150

Wildfire

AUGUST 6, 2018

Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. Artificial intelligence, VR, big data, brand purpose, and of course, Blockchain. As far as the world’s creative professionals are concerned, these trends are as dead as disco.

Trends 58

Trends Big Data Creativity Data 58

The Hoffman Agency

JULY 18, 2023

An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend trade shows and events, from the niche to the grand scale. Big Data LDN is coming up in September, we’re going to be tagging along. The post Attending a big event? If you are also, do say hi

Trade Shows 36

Trade Shows Meeting LinkedIn Big Data 36

5W PR

SEPTEMBER 9, 2018

These days, in many media circles, you can’t throw a rock without hitting someone talking about data analytics. Buzzwords like “ measurable metrics ” and “big data” are everywhere. We can know things that were practically “unknowable” before, and we can track and measure data in a way our predecessors would not believe possible.

Big Data 60

Big Data Data Technology Creativity 60

Onclusive

MAY 31, 2017

After digging a little deeper, I realized there were a few moments in my career that led to this new state of data-mindedness. My first job in social media sparked a passion for data. At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients.

Data 150

Data Resources Engineering Film 150

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” This would save me–and vendors and agencies, in general–A LOT of time!

Corporate 146

Corporate Communications Tools Content Marketing 146

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Shift Communications

JANUARY 20, 2015

In today’s data-driven world, marketers must not only understand how to tailor their messages to audiences via different channels, but be adept at measuring the effectiveness of these messages as well. Zach Burrus. Marketing Analyst. Future of Marketing Marketing Marketing Technology'

Marketing 60

Marketing Privacy Big Data Technology 60

Ethical Voices

MARCH 14, 2022

I spent the last 30+ plus years, mostly in agency PR. I worked for multiple agencies over the years and eventually found my way back to New York. Back in 2010, I left what is now HAVAS as their CEO of North America and I started something called Kwittken, a PR agency. And I’m chair of the agency today.

Ethics 52

Ethics Publicity Data Agency 52

Offleash

MARCH 28, 2018

Our newest clients have a little extra distinction in that they are the first since our re-branding at the end of 2017 to Offleash – an agency unbound by convention. We’ve been very fortunate to work with many great startups and established companies through the years, and each one is special to us.

Mobile 61

Mobile Engineering Enterprise Big Data 61

Critical Mention

SEPTEMBER 9, 2018

In a PRSA survey, according to both in-house PR departments and agencies over 50% of people think there’s going to be considerable change in the business. The tracks include Marketing Communication, Leadership & Management, Big Data & Measurement, Reputation & Crisis Management, Tools & Techniques and Special Interests.

Conference 66

Conference Crisis Management Survey Big Data 66

Shift Communications

MARCH 6, 2015

The Future of Marketing ebook features all nine interviews, covering topics from big data and wearables to security and the sales and social media landscapes. The post The Future of Marketing eBook appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Zach Burrus. Marketing Analyst.

eBook 60

eBook Marketing Interviews Big Data 60

Shift Communications

AUGUST 19, 2016

Let me preface by saying that my clients pre-SHIFT included foundations and nonprofits – none of which talked about “VM-aware” storage, cloud computing, big data analytics, or demand-side platform (DSP). Alexa Karkar. Account Executive.

Technology 60

Technology Nonprofit Big Data Pitching 60

Cision

MAY 5, 2016

So it will be vitally important for PR practitioners to continue to partner with their clients, integrate and collaborate with other brand agencies as well as have their voices heard. Showing the impact of PR on brands, on the market and overall client business objectives will grow in importance.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Shift Communications

APRIL 29, 2015

Imagine the power of using AdWords’ remarketing capabilities (including the integration with Google Analytics’ Big Data Remarketing) with Twitter’s inventory, above and beyond Twitter’s existing ad systems. Christopher S. Vice President, Marketing Technology.

Twitter 60

Twitter Advertising Advertising B2C 60

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. They are most concerned with data that falls into their marketing domain (email, web traffic, social, earned media measurement) and feeding sales as much as possible. Derek Lyons.

B2B 60

B2B Data Data-Driven PR Enterprise 60

Cision

APRIL 5, 2016

Big data makes Facebook one the most amazing matchmaking services ever. Who doesn’t want an ad agency like that working for them? Facebook collects something like 10,000 data points on each and every user. Well, we covered this already but…1 billion active daily users with 20 minutes plus of on-site time?

Advertising 120

Advertising Advertising Facebook B2C 120

Shift Communications

JULY 29, 2015

Additionally, the Whetlab integration for big data may already be reaping rewards; more to come in a future blog post on this! Third and most importantly, Twitter’s big focus now needs to be about user acquisition in a meaningful way. Expect those capabilities to become more powerful. That said, the bird still has wings.

Twitter 60

Twitter Social Media Mobile Media 60

Sword and the Script

AUGUST 19, 2017

Last on the list of attributes was using big data and analytics to formulate strategy.”. Many of the things she says will be important are related to technology – CTO, innovation, AI, and data for example. Can your agency bring big ideas and execute? No doubt marketing leaders need to build a strong team.

Leadership 62

Leadership Study Analytics Survey 62

Shift Communications

NOVEMBER 16, 2016

For example, my team had a client in the big data space that couldn’t break into coverage with the most obvious suspects—tech reporters that focused solely on data-related stories—due to a lack of customer testimonials and other assets. Emily Adams. Account Manager.

B2B 60

B2B Media Automotive Pitching 60

Polaris

MARCH 31, 2015

Leadtail identified over 1,000 CMOs and marketing executives at both brands and agencies in the US and Canada. Some of the key findings include: CMOs are looking for strategic insights from people, publications and vendors to deal more effectively with technology and big data.

Twitter 60

Twitter Social Media Big Data Sports 60

MaccaPR

APRIL 18, 2017

I was amused at how agencies were sending me press releases that were of no interest to me. So Muck Rack indexes every article that the reporter writes and uses big data to make it quickly searchable.”. Given that my actual news beat was covering The Clash, The Rolling Stones and Joan Jett (check out my press pass at right!),

How To 121

How To YouTube Pitching LinkedIn 121

Shift Communications

FEBRUARY 19, 2015

Ad agencies, SEO services, Facebook, Google, Twitter, know how to scale their promotional work through technology. Software from companies like Sysomos, Moz, and Zignal Labs can do plenty of heavy lifting up front, and enterprising firms can even start to use Big Data tools in pursuit of new answers. Christopher S.

Advertising 60

Advertising Advertising SEO Software 60

Mindful Marketing

JULY 15, 2015

But the truth is that it has always been measureable to some extent; it’s just easier than ever today with our access to big data, affordable tools and insightful analytics. This has been a long time issue, fueled by PR agencies that build budgets based on hourly rates and want as much content pumped out as possible in those hours.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Waxing UnLyrical

JULY 2, 2018

I was a journalist in a former life, so my first job was at a startup ad agency and I had absolutely no idea what I was doing. Department of Education, the International Chamber of Commerce, and a variety of nonprofits, government agencies, and international organizations. A2: I stumbled into PR/marketing.

Measurement 40

Measurement Nonprofit Education Social Media 40