Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! Interactive Storytelling. Storytelling has long been a powerful way to take and showcase elements of your brand to the world in a way that’s even more awesome. In fact, storytelling compels users to convert more effectively. Social Media.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Presspage

APRIL 12, 2018

Are we seeing the demise of the traditional newsroom in favor of more automated measures? It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. Brand journalism is the key to a killer digital newsroom.

Company 111

Company Media Journalism Report 111

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). 13) Storytelling the hottest trend in PR in 2018. Read more: Top of Mind Among Senior Marketers: Cliff Notes to 3 Significant Surveys of CMOs.

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism. Tracks include content strategy, core content concepts, future of content, and content management and measurement. Advertising Week. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

I’m reluctant to look for historical reasons although interestingly there was close co-operation between the advertising industry and applied psychology research departments in US universities in the 1950s. I think you’re right about making public relations measurement and evaluation more interesting.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

MARCH 10, 2019

The survey identified the top five reasons for firing an agency as follows: 1) cost (81%); 2) poor client service (47%); 3) inability to measure ROI (41%); 4) too much “hand-holding” (32%); 5) taking more work in-house (30%). 3 PR Trends in Tactics, Measurement and Organization. content marketing (64%). white papers (36%).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Beyond PR

JANUARY 18, 2018

Whether it be a focus on mobile and e-commerce experiences or more investment in search and display advertising, earned media has often been third in line in the overall marketing mix. We have lived in an advertising-centric world. But as we’ve moved into the Age of the Customer, advertising has become less effective.

Media 75

Media Advertising Advertising Measurement 75

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Second, almost everything is now measurable. Now we’ve got incredibly powerful and granular measurement and analytics tools that tie together all our online efforts and increasingly account for offline efforts as well. PR, marketing, sales and journalism.

Marketing 62

Marketing B2B Print Technology 62

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And, how do you measure campaign success afterwards, and are those different metrics?

Trends 78

Trends Brand Branding Reddit 78

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. s clients and advertisers. How have you seen it evolve?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. We are the storytellers and content marketing should be our domain. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Jaffe Juice is an industry thought leader and author of Life after the 30-second spot, Joseph Jaffe’s unshackled, uncensored and uninhibited dialogue on the subjects of new marketing, advertising and creativity. The Brand Advantage Journalism Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Advertising, production, and distribution have all fundamentally changed. Amazon, Google and Facebook created highly efficient digital advertising markets leaving media struggling to compete.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Three decades on I’m less positive.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). As these new channels and pathways continue to grow, they bring a whole new set of paradigms.

Ethics 52

Ethics Communications Print Television 52