Remove Advertising Remove Customer Service Remove Survey Remove Technology
article thumbnail

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

article thumbnail

How AI is Changing Marketing Communications

Burrelles Fresh Ideas

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. You can find the survey answers from 483 communicators here: PR measurement. This is another “it depends” answer.

article thumbnail

Voice as the Next Tool

5W PR

Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. This also means sharing with others like customer service and sales who interact with customers. 32% added it was the brand’s storytelling.

Tools 88
article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. This trend is expected to continue, with more travel companies offering customized itineraries and immersive cultural experiences. As AI technology continues to improve, it will only become even more prevalent in the travel industry.

Travel 40
article thumbnail

McKinsey: 5 Factors Driving a New Golden Age of Marketing

Sword and the Script

In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Simplicity.

article thumbnail

Qualify Hard; Close Easy: Leads in Unscripted Marketing Links

Sword and the Script

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. The slides are embedded nearby.