Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Don’t just advertise anymore; instead, be honest. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. Julia McCoy outlines 7 Content Types That Gain the Most Engagement & Links in a contributed piece for the Search Engine Journal. Talk to Us!

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Image: Karen Cropper ( Creative Commons ).

Social Media 120

Social Media Twitter Media Nonprofit 120

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Content Ideation Tools Crafting successful digital PR strategies demands creative ideation, and the right tools can transform the seed of an idea into compelling campaigns that drive big coverage. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects.

Digital PR 62

Digital PR Tools Google Pitching 62

Shift Communications

APRIL 2, 2015

It means it’s time to get creative. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion. Search Engine Land. That doesn’t mean our job to generate more awareness stops. The Moz Blog.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Stuart Bruce

SEPTEMBER 14, 2015

Too often what you see is fantastic, creative implementation, but I’m left with a sense of ‘why’? Meanwhile, investment in search engine optimisation (SEO) has dropped year-on-year from 67% in 2013, to 53% in 2015. The report reveals that in-house investment in influencer (e.g.

Digital PR 60

Digital PR Training Report Social Media 60

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 235

Infographics Case Study Content Marketing Video 235

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. And when you get set up, don’t simply advertise your services. The more creative and tenacious you are, the better your return.

Web 40

Web Pitching Local Report 40

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

OCTOBER 22, 2016

From native advertising to content marketing , the dynamic web is about the blurry and blurring lines in marketing. What I do is a creative PR idea – borrowed from Letterman and Oprah – taking a drawback and transforming it into an opportunity. Does your B2B agency stopped bringing creative content ideas?

Web 60

Web Google Mobile B2B 60

Shift Communications

MARCH 18, 2015

Search engines increasingly favor Social Signals, Blended Results, (multimedia) and mobility. a big infographic could be made available in smaller chunks). A reputation for credibility trumps a reputation for creativity: credibility today lends authority to the creative endeavors of tomorrow.

Content Marketing 60

Content Marketing Marketing Infographics Mobile 60

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48