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5 Things Everyone Should Know About Pinterest

Cision

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. ” Yet Pinterest may be the Rodney Dangerfield of social networks. We love that connection.”

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Social Media Advertising – Moving Away From ‘The Big Three’

Prohibition

Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans. Because of this – it’s crucial that advertisers remain up-to-date with the most recent updates across all social media platforms. LinkedIn social media advertising.

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Top Tips For Small Businesses Considering Social Media Advertising

Prohibition

Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this. Plan your advertising strategy thoroughly – consider all the methods of maximising engagement.

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How to use paid media as part of an integrated PESO campaign

Stephen Waddington

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

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Visibility is More About Social Than Search

The Proactive Report

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. Influencer Outreach: Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the business. PS: this is the year of the message board !

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Mary Meeker on the rise of the internet for marketing and public relations

Stephen Waddington

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. It’s a form of community management that drives almost seven times the engagement of branded content. #9

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How to Attract Your Ideal Customer on Instagram

Cision

Twitter, LinkedIn, or Pinterest? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. If you want to advertise on Instagram and attract more attention to your brand, these influencers are your best bet. Build rapport with influencers.

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