Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. 2021 Strategic Communications Survey Final from Frank Strong. About the 2021 JOTW Strategic Comms Survey. Blog: Code of PR Ethics? Blog: What is PR?

Survey 122

Survey Communications Ethics Measurement 122

The Hoffman Agency

MARCH 4, 2021

By Christian Demaude, Intern. Hey there all, I’m Chris one of the new interns at Hoffman. Having just completed my first month with the Agency I feel fairly equipped to say the following: 2021 is weird. The post Starting My First Job in the Middle of a Global Pandemic appeared first on "What's HAppening" Blog.

Internal 63

Internal International Storytelling Agency 63

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media. Her podcast, Growing Social Now, launched in 2021.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 52

Course Case Study Strategy Energy 52

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Storytelling success stories. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Le t’s Connect!

Marketing 118

Marketing Social Media Trends Instagram 118

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 52

Strategy Case Study Marketing Energy 52

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Talk about your LinkedIn networking experiences on your blog and in your marketing communications and make your LinkedIn site [www.linkedin.com/in/yourname] as prominent as your home page URL in all communications. I couldn’t.

LinkedIn 52

LinkedIn How To B2B Social Media 52

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can. Here’s the code to access the course for free: Podfest2021.

Course 40

Course Case Study Strategy Energy 40

wiredPRworks

APRIL 27, 2021

2021 Podfest Master Class Tracks. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. Barbara Rozgonyi is an audacious storyteller, courageous coach, and empowering speaker who loves to inspire people and companies to fly as fast – and as fearlessly – as they can.

Strategy 40

Strategy Case Study Marketing Energy 40

The Hoffman Agency

DECEMBER 5, 2022

This is part two of our exclusive blog series showcasing the diverse backgrounds of Hoffman Europe. In 2021, I moved to The Hoffman Agency. Then I changed my mind and studied Accounting and Finance at UEA, dedicated three years to improving my alcohol tolerance, before finding an Internal Audit role at a small firm in my hometown.

B2B 36

B2B Tourism Creativity Technology 36

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Watch webinar. Read transcript. That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Internal comms takes center comms stage in hybrid work. CISOs turn to comms pros for comms help.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 28, 2022

A study by PathFactory found content costs soared 58% in 2021 compared to the year earlier. billion in 2021 . Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2021. Effective storytelling improves valuations.

B2B 118

B2B Marketing Survey Software 118

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 178

Survey Marketing B2B Study 178

Stephen Waddington

MARCH 15, 2021

Each of the speakers has kindly responded to the questions that we didn’t cover in the blog post below. You should use all internal channels (suggestion boxes, Q&A with leaders, town halls etc) that link you to the leadership to express how a particular set of behaviours make you feel, especially if there is a conflict.

Google 119

Google Data Government Social Media 119

The Hoffman Agency

MARCH 25, 2022

By Aliza Bolliger, Intern. The ability to create through storytelling and being thoughtful with my words, combined with getting to passionately support a company, sounded like fun to me. The post Industry Newborn Excited for Growing Up appeared first on "What's HAppening" Blog.

Industry 36

Industry Agency Storytelling Community 36

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Like 2020 and 2021, 2022 will be a year of great uncertainty. Second, internal communications and communicating with employees will be central to the success of every organization.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 169

Marketing Employee Content Marketing Training 169

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The ownership of so-called "smart" televisions - those with internet connectivity and streaming services - was around 80% in 2021 (21).

Ethics 52

Ethics Communications Print Television 52