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The best from Firefly in 2020

PR in High Definition

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Communicating in a global crisis.

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Rise in Ransomware Attacks Demands Extra Crisis Vigilance

PRSay

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Enlist employees.

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COVID-19 Crisis Presents New Responsibilities for Company Communicators, Edelman Research Finds

PRSay

Based on surveys conducted on March 6–10 in 10 countries, the research shows the following: Employees trust employer communications. Edelman’s 2020 Trust Barometer, published on Jan. 19, found that employees trust their employers far more than they trust governments or news media. Employees expect frequent updates.

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2020: The Year of the Reputation

Reputation Us

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? Corporate value. Performance.

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Financial Relief for U.S. Agencies During The Coronavirus Crisis

Buzzstream

The Coronavirus Aid, Relief, and Economic Security (CARES) Act was formally enacted on March 29, 2020. To be very clear: if you are an agency or even a sole proprietor, whether or not you’ve been immediately impacted by the Covid-19 crisis, we strongly recommend you make yourself aware of these programs. . Who does it help?

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2020: The Year That Taught Us Resilience

Offleash

If Charles Dickens were writing “A Tale of Two Cities” in 2020, he might have changed “it was the best of times, it was the worst of times” to “it was the worst of times, no really, it was the worst of times.”. By Joanna Kulesa. Who could blame him? A confluence of crises – a global pandemic with a staggering 1.3

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ICON 2021 Recap: Inside Delta Air Lines’ Crisis Response to COVID-19

PRSay

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. The company’s communications team found itself pivoting into crisis mode. We hosted 43 town halls between March 2020 and the end of the year,” Shea said.

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