Onclusive

JANUARY 16, 2019

Here are five key takeaways from the conference to kick off your 2019 communications and marketing strategy: 1. Tie back communications and marketing efforts to business results. Performance Storytelling integrates both analytics and creativity. Ty Shay, CMO of Lifelock, opening up the 2018 Growth PR Conference.

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Conference Storytelling Data Measurement 225

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Content Marketing. Voice Search / AI. using these devices.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

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Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Brad Marley , Chief Storyteller, Yelram Media . 2020: 30 Pragmatic Marketing and PR Predictions for 2020.

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

MAY 26, 2020

The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019. That’s up from 68% in 2019 and 51% in 2018. One respondent defined storytelling as “Developing a narrative arc with strong, relatable characters who live their values and make a difference.”

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Survey Measurement Public Affairs Storytelling 121

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Marketing AI Conference (MAICON).

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Conference Marketing Case Study Content Marketing 97

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

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Marketing Employee Content Marketing Training 169

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

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Survey Media Relations Corporate Communications 99

Sword and the Script

DECEMBER 18, 2018

And, the storytelling. But PR pros have ALWAYS been storytellers. I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. Then it’s just a press release or a blog post or whatever.

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Publicity Storytelling Pitching Nonprofit 62

Barokas

DECEMBER 5, 2019

Content marketing has taken on new life and meaning. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Do you have a strong story and storytellers? – Ashley Allman, Director of Content.

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Strategy Media Storytelling Pinterest 78

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

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Marketing Content Marketing Advertising Advertising 101

Sword and the Script

MARCH 3, 2020

“Nothing matters more than getting every piece of content about their own brand, as soon as it is published,” wrote Miguel Martinez , PhD., the co-founder and chief data scientist at Signal AI, in a separate, but a clearly related, blog post. 7) Picks from the PR trades and vendor blogs.

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Pitching Instagram Survey Data 78

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

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Marketing Conference Content Marketing Agency 74

Contently - Strategy

OCTOBER 9, 2019

The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients. The empathy marketing problem. According to the Content Marketing Institute’s 2019 B2B Research report, just 42 percent of B2B marketers talk to clients as part of their research.

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Marketing How To B2B Exercises 108

Sword and the Script

DECEMBER 28, 2022

That’s up from 17 interactions in 2019. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites. Effective storytelling improves valuations. Email subscribers are essential for content marketing success . Case in point? PR measurement.

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B2B Marketing Survey Software 118

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

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Healthcare Content Marketing Industry Trends 59

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123).

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Video YouTube Web Case Study 40

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. I’m leaving on my 2-month Contently sabbatical in January. What are your thoughts about user-generated content? Create a content calendar.

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Case Study Content Marketing Strategy Facebook 110