Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. The Media Relies on Visual Storytelling. Multimedia is a crucial component to impactful modern-day journalism.

How To 282

How To Storytelling B2C Measurement 282

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. Thomas (@UofStThomasMN) September 25, 2017. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. Because the more people that trust your brand, the more often they will choose you over competitors. So how can brands build trust? Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection.

Data 144

Data How To Storytelling Analytics 144

PRSay

OCTOBER 8, 2017

Morgan Spurlock , award-winning filmmaker and host of CNN’s “Inside Man,” delivered the opening keynote at the PRSA 2017 International Conference in Boston on Sunday. Storytelling, Branding and Influencing. Storytelling and marketing are the same thing,” he said. Now is the best time in history to be a storyteller.

Conference 136

Conference Film Storytelling System 136

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? If you’d like to monitor your brand coverage over time, check out NewsWhip Analytics. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Deirdre Breakenridge

NOVEMBER 23, 2016

As we began to chat about brands being immersed in tech and attracting the best talent, I found myself jotting down some notes. She was sharing an interesting perspective on the brands getting it right on Snapchat and which ones were not. Book Reviews / Journal Research. are published every year by your peers.

Skype 150

Skype Industry Storytelling Interviews 150

NewsWhip

OCTOBER 10, 2019

In 2017, Christmas articles alone were pinned some 10 million times. Katherine is a Content Strategist working at the confluence of journalism + marketing. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling. Katherine Ellis.

Pinterest 113

Pinterest Trends Comparison Data 113

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Ishmael's Corner

JULY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Sure, the Golden State Warriors just landed one of the top free agents in NBA history and will now enter the 2016/2017 season as prohibitive favorites to take back the championship crown from Lebron. Techniques For Effective Business Communications.

Storytelling 79

Storytelling Media Conference Communications 79

Sword and the Script

DECEMBER 4, 2018

According to the Edelman Trust Barometer, 7 in 10 people worry about fake news; 63% say the average person can’t discern journalism from rumors or falsehoods; and 59% say it’s harder to tell if news was produced by a respected news organization. 13) Storytelling the hottest trend in PR in 2018. also see why ?).

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

SEPTEMBER 5, 2019

Brands and publishers alike can count on a boost in engagements when they cash in on this in-between holiday treat. Many brands are pulled into the conversation regarding new products and Starbucks may as well be synonymous with the season thanks to their original Pumpkin Spice Latte that started it all. Katherine Ellis.

Web 116

Web Data Trends Brand 116

Communications Conversations

JANUARY 26, 2016

Think Netflix + The Wall Street Journal (and a bunch of others here ). According to eMarketers, social media ad spend will quadruple by 2017. Ad numbers like this don’t tell the whole story, but it is an indicator of how brands are using their time and budgets. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. A 2017 analysis of 1.4

Strategy 67

Strategy How To B2C Content Marketing 67

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

JANUARY 23, 2019

Aggregation is an old practice in journalism, and digital transformation has only encouraged it. “It’s worth thinking about what we actually want the standard fare of our data journalism—or explanatory journalism, if you prefer that more marketable description—to become,” he wrote. For readers?

Media 111

Media Journalism Content Marketing Education 111

Contently - Strategy

JULY 31, 2019

You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. A data-driven strategy or program refers back to data gathered from different avenues on a brand’s target audience. Data-driven. Hub and spoke.

Content Marketing 111

Content Marketing Marketing Media SEO 111