Communications Conversations

DECEMBER 18, 2014

In this week’s show, Kevin and I talk 2015 trends. How to Use Analytics to Build Your 2015 Marketing Plan”. “What’s next for visual design: 8 trends to watch in 2015″ [link]. SHOW NOTES – December 18, 2014. App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands”.

Trends 104

Trends Social Media Analytics Media 104

Deirdre Breakenridge

DECEMBER 11, 2015

Can you believe it’s December and 2015 is coming to a close? Maybe there are relationships that have popped up in 2015 that are serving an important purpose, but, at the same time, are there those relationships that you need to let go, for all parties to move onward. I accomplished my 2015 show goals.

Creativity 150

Creativity Trends Agency Technology 150

Cision

AUGUST 31, 2015

Between the launch of live video streaming apps Meerkat and Periscope in March and recent blow up around the Ashley Madison hack, 2015 has proven how fluid communication has become and how quickly the media can carry a message. Last Thursday, the 2015 xPotomac Conference in Washington, D.C. Surviving a content tsunami.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Cision

JULY 22, 2015

The state of the media continues to shift as social media networks expand their offerings and features. Consequently, journalists worldwide have had to adapt to these new methods of communication. Our 2015 Social Journalism Study explores how media professionals use social media in their daily lives.

Infographics 120

Infographics Journalism Study Social Media 120

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In the latter category, they’re talking about the conversion of paid, owned, earned and shared media, content amplification and visual story telling.

Trends 135

Trends Marketing Pinterest Social Media 135

Shift Communications

JANUARY 9, 2015

Somehow it’s already 2015, and that means it’s time to reactivate our brains and make a valiant effort to pursue our resolutions for longer than a week. Even though social media is far from ‘new’, there are still users and brands out there that are still trying to figure things out. Thou shall not talk about yourself 24/7.

Social Media 60

Social Media Media Pinterest LinkedIn 60

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Shift Communications

OCTOBER 30, 2015

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Expect to leverage these improvements for 1:1 outreach and communication with other members on LinkedIn. Further simplification is expected to roll out broadly in November 2015.

LinkedIn 60

LinkedIn Social Media Marketing Mobile 60

Cision

SEPTEMBER 15, 2016

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4

Social Media 120

Social Media Marketing Media Study 120

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Shift Communications

JULY 29, 2015

The 140 character social network released its Q2 2015 earnings. This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Let’s take a look at where the bird has landed this quarter. Christopher S.

Twitter 60

Twitter Social Media Mobile Media 60

The Proactive Report

APRIL 1, 2015

The 2015 PRESSfeed/SNCR Media Trends report shows that almost 100% of companies – large and small – are using some form of social media marketing. Probably the biggest, and most costly, mistake is to just jump in and start posting content on social sites without a plan. LACK OF STRATEGY. PR 101 RULES.

Social Media 100

Social Media Media Pinterest Education 100

Cision

APRIL 27, 2015

In 2015, it’s safe to say most companies view social media as a necessary communication channel for business. During PubCon Austin 2015 , Boot Camp Digital CEO Krista Neher how to capture the attention of audiences with fleeting attention spans. Activate employees on social media.

Social Media 120

Social Media Pinterest Media Infographics 120

The Proactive Report

MARCH 31, 2015

The 2015 Media Trends and Online Newsrooms report was released this week during a webinar hosted by Sally Falkow, President of PRESSfeed and a Sr. Research Fellow with the Society for New Communication Research, a new media think tank based in Palo Alto, CA. How the Corporate Newsrooms Scored in 2015.

Trends 100

Trends Media Case Study SEO 100

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. I’ve seen Gary multiple times early in his social media career when I was helping with a conference called BlogWorld. And yeah, he built Wine Library TV on social video.

Social Media 88

Social Media Media Conference Agency 88

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. 9 – Brands not as responsive on social as we may think.

Social Media 68

Social Media Media Video Facebook 68

Shift Communications

JULY 31, 2015

Of the many social media ad platforms, LinkedIn’s has traditionally been one of the most expensive on a CPM basis. This concludes our Q2 State of Social Media report; if there are other publicly traded social media companies you’d like us to review in upcoming earnings cycles, let us know in the comments!

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell to -0.65%, or 2 million users.

Twitter 60

Twitter Social Media Analytics Mobile 60

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. As popular social media users, travel influencers offer travel and tourism brands exposure to an already established audience.

Travel 96

Travel Industry Tourism Hotels 96

Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Communications Conversations

JANUARY 5, 2015

Last week, blogger, author and consultant Jay Baer wrote a post about how he thinks social media jobs may be about to disappear. However, it does play into what I see to be a more plausible trend in 2015 (and subsequent years): Burnout for early adopter social media marketers. Good read, if you have the time.

Social Media 60

Social Media Marketing Media Trends 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

CEO Mark Zuckerberg reiterated that VR will be the firm’s focus in 2016 with the launch of its Oculus VR headset and technology in Q1; Samsung’s VR technology will integrate with Oculus by the 2015 holiday season. The post State of Social Media Q3 2015: Facebook has 1.5 The clock is ticking. Christopher S.

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

JULY 30, 2015

Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 Facebook, stronger than ever, is the unquestioned leader in social networks. What have they got on tap that we as marketers and communicators must pay attention to? We’ve often said that Facebook is the largest nation on the planet.

Facebook 60

Facebook Social Media Mobile Advertising 60

Cision

APRIL 1, 2015

Social Media Marketing World ended March 27, and social networks are likely still panting in exhaustion after handling the surge of tweets and posts from the 2,500 attendees. As seen time and again with breaking news stories, Twitter reigns supreme when it comes to communicating quickly. percent) and “world 2015” (5.51

Social Media 120

Social Media Marketing Media Conference 120

Communications Conversations

JANUARY 2, 2020

That post represented the start of my social media journey. That was my social media “ground zero” moment. I was a social media addict. I had heard of him earlier as he essentially started social media at Thomson Reuters (at least here in MSP). I still remember my first blog post.

Social Media 78

Social Media Media LinkedIn Instagram 78

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Mark My Words

JULY 25, 2022

Sunak’s social media strategy is masterminded by Cass Horowitz, son of best-selling novelist Anthony Horowitz. This is not a smart move, according to Anthony Ridge-Newman, associate professor of media and communication at Liverpool Hope University. There seems to be a lot of strategy and thinking behind it.”

Social Media 60

Social Media Media Film Leadership 60

Cision

OCTOBER 19, 2015

In a recent Wall Street Journal article (“What Celebrities Can Teach Companies About Social Media” published on October 14, 2015), “experts” offered some social media content advice: From singer Rihanna – Cultivate platform-specific content for a multitude of social platforms.

Social Media 120

Social Media Strategy Media Facebook 120

Shift Communications

OCTOBER 27, 2017

Implications for Marketing and Communications. cta] The post State of Social Media, 3Q 2017: Twitter Restates appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. The disclosure in Twitter’s Q3 earnings announcement was a restatement of numbers. Christopher S.

Twitter 87

Twitter Social Media Media Analysis 87

Deirdre Breakenridge

FEBRUARY 13, 2015

On Tuesday, February 17, 2015 at 8:30 p.m. ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. See you on February 17th!

Healthcare 150

Healthcare Community Twitter Communications 150

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

Shift Communications

DECEMBER 29, 2015

Our top posts from the second quarter of 2015 focused on same-day content promotion, Game of Thrones, and expanding your skill set. One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Social Media Game of Thrones: A Song of PR and Social.

Analytics 60

Analytics Viral Social Media Google 60

Melissa Agnes

JANUARY 5, 2015

So why not lead into 2015 on a crisis-intelligent note? 3 absolute must-do’s to help make your 2015 crisis-free. 3 absolute must-do’s to help make your 2015 crisis-free. If not, here’s how you can make successful issue management an accomplished goal in 2015: Your next steps.

Crisis 100

Crisis Exercises Customer Service Training 100