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PR Agencies Need To Be More Diverse And Inclusive. Here’s How To Start

Remote PR Jobs

The Holmes Report published in 2015 found that while women make up 70% of those employed in the U.S. public relations industry, they make up only 30% of agency C-suite executives. Some leading agencies have made changes. A lack of inclusion can sometimes be seen in employee surveys. African American, 2.6%

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For PR Agencies, Does Cannes Really Matter?

ImPRessions - Crenshaw Communications

The other reason is that for many PR agencies, Cannes simply hasn’t been on the radar, except when a client is a sponsor or honoree. In 2015, PRs were heartened that three winning Lions were entered by PR agencies, and the Procter & Gamble’s “Like A Girl” campaign won the PR Grand Prix.

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Happy Holidays from SHIFT Communications!

Shift Communications

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. We expanded our employee benefits with programs like Parental Leave and HealthySHIFT. As we enter 2015, I can’t wait to see what we can do together. Thank you for your continued support of the employee-owners of SHIFT Communications.

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20 PR and Marketing Predictions for 2022

Sword and the Script

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

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5 Ways to Measure Agency Operations

Waxing UnLyrical

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Employee Capacity. Revenue Per Employee. That’s roughly $12,500 in revenue a month for each employee.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Side note: I don’t think “Agility” existed as it does today until 2015. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. He joins the newly formed company from the data site Statista which grew to 1,200 employees from just five in 2009 while he was employed there.

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