Waxing UnLyrical

MARCH 11, 2013

On CPM : A3 It’s a step above AVE’s as it attempts to look at value & get PR on a level playing field with advertising #measurepr. Richard Bagnall (@richardbagnall) March 5, 2013. measurepr — Richard Bagnall (@richardbagnall) March 5, 2013. CPM IS an advertising metric, comparison WILL be made #measurepr.

Handbook 81

Handbook Comparison Advertising Advertising 81

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, a team of graduates conducted a research study on Fortune companies and their application of CSR (corporate social responsibility) on Facebook.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Ishmael's Corner

JANUARY 27, 2015

Credit to social media guru Steve Farnsworth who captured the debacle as a case study. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Change : Publications are behaving like PR companies to land a slice of the owned-media pie.

Industry 60

Industry Storytelling Journalism Corporate 60

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Most of the folks I know come from the PR, comms or social media worlds. Holly is now the vice president of corporate branding and partnerships at Polaris. Holly’s one of those folks who started in marketing right at the beginning of social media.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Native advertise through a third-party. Twitter Cards. Conclusion.

Mobile 120

Mobile LinkedIn Facebook Google 120

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. What is the ROI of social? Human Resources is uneasy about adopting an employee social media policy. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1. The large pool of USA-based buyers.

Marketing 87

Marketing Communications Video Reputation 87

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Using Influencers in your Social PR Campaign. Want a million followers on a social media network?

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Christoph Luke | Christoph Luke Media Relations. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Lord & Taylor recently settled charges brought by the Federal Trade Commission for running afoul of disclosure rules for a social media campaign on Instagram. Something similar happened with YouTube video gaming network Machinima, which was involved in the promotion of X-Box in 2013. Compliance. Overexposure.

Marketing 120

Marketing Advertising Advertising Measurement 120

Contently - Strategy

FEBRUARY 1, 2019

The great drama of their lives plays out on social media, and the events that happen at school or at parties somehow seem less real. ” He added that Gen Z doesn’t seem to care as much about the difference between content marketing and independent media as other generations. The film is beautiful and excruciating.

YouTube 112

YouTube Instagram Ethics Film 112

Journalistics

SEPTEMBER 10, 2021

It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Brands have never cared more about content marketing. Don’t believe me? Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

AUGUST 5, 2014

There’s an old saying in advertising that half of the budget is wasted, but marketers don’t know which half. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. by Frank Strong. PR Measurement Isn’t Quite the Same.

Measurement 119

Measurement Analytics Tools SEO 119

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. Advertising, including direct mail. Press and radio publicity. Customer services.

Retail 40

Retail Radio Advertising Advertising 40

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. I’ve continued that on Scoop.it , curating on social media as well.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. Waiting for a designer to create social media visuals.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. There will be a notable uptick in socially conscious marketing. 3) Emotional connection with customers. “I 4) New emphasis on trust. 9) Brands across the aisle. “I

Social Media 93

Social Media Marketing Media Creativity 93

Mark My Words

DECEMBER 29, 2015

Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. This exception proves the rule that it is the media that are dependent on the stars, not vice versa. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited.

Journalism 60

Journalism Wikipedia Film Interviews 60

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Meeting buyers where they congregate. Do you blog regularly?

Marketing 170

Marketing Employee Content Marketing Training 170