Polaris
NOVEMBER 20, 2014
creative agency. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. Forbe s and Fast Company both wrote about Caine’s determination and creativity. Content Marketing' The rest, as they say, is history. Find your story.
The Proactive Report
DECEMBER 16, 2014
However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR. All the hullabaloo about link-bait and great content leads right back to PR.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Cision
DECEMBER 23, 2015
Often, employees or business owners can manage both public relations and marketing, since they’re so intertwined. Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).
Sword and the Script
MAY 11, 2019
For example, an academic research project, that was written in 2012 and updated in 2014, about the microlending market studied: “…how traditional and social earned media affect sales and each other…Traditional earned media has a per-event effect on sales that is much larger than the corresponding per-event effects of social earned media.”.
Cision
SEPTEMBER 20, 2017
PR professionals and marketers need to understand journalist’s motivations to use these platforms to be better resources, perhaps as well to use social media similarly to support their own content marketing efforts. Publishing Content. A great example of short-form content is this Instagram post by The Guardian, U.S.
Sword and the Script
NOVEMBER 8, 2016
Social media is making marketing lazy. It’s created a “ cut and paste ” content marketing culture. So said Simms Jenkins speaking on a panel in Atlanta hosted by the team from the Oracle Marketing Cloud. That problem is an enormous gap in knowledge of strategic marketing including positioning and messaging.
Sword and the Script
NOVEMBER 26, 2016
In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.
Expert insights. Personalized for you.
199 
Let's personalize your content