PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Your reputation is not just about the brand, it’s about your people as well. Measure your share.

Reputation 48

Reputation Measurement Media Relations Agency 48

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Organic reach has declined from 16 percent in 2012 to 2 percent.

Advertising 120

Advertising Advertising Facebook B2C 120

PR 20/20

JULY 9, 2019

Personalized, actionable marketing recommendations in minutes. In 2012, we launched Marketing Score. This online assessment tool was designed to help organizations think critically about their marketing programs. The top rated Marketing Score sections were Business Cores (62.2%) and Marketing Cores (54.6%).

Marketing 66

Marketing Resources Technology Tools 66

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The premier gathering of digital marketers on planet Earth!”. If you’re a marketer, surely you thought ‘yes, please’ to at least two of those categories. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

JULY 19, 2018

This can take the form of working with executives to formulate near and longer-term digital strategies, to educating divisional marketing teams on industry trends & best practices, to planning/executing/measuring/optimizing paid campaigns for proof of concept or to support product launches. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. The industry will be redefined by marketing agencies that are more nimble, tech savvy, open, and collaborative.

Agency 40

Agency Marketing Financial System 40

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. The trick is to develop a group of content creators across functions that consistently shares interesting articles, posts, videos and more with each other – and then your clients or customers.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision drops the Vocus brand name, but the underlying technology that all future Cision development will be based on, is Vocus technology.

Technology 12

Technology Software Company Marketing 12

Contently - Strategy

JUNE 11, 2020

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

SEPTEMBER 15, 2021

More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. You’ll also get the webinar on-demand.).

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Communications Conversations

JULY 23, 2019

By regularly communicating with marketing teams at 100 Renewal by Andersen locations across the country, she’s constantly working to identify and develop great story ideas to feed our earned media, public relations, influencer and content marketing strategies. ” – Adam May. ” – Bridget Nelson Monroe.

Transportation 122

Transportation Social Media Corporate Agency 122

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Do what makes the most sense for your brand. #6. Top 10 MaccaPR Blog Posts of 2014. #1. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Derek is a copywriter and content marketer. I think so.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure. Try to keep it high level.

How To 60

How To Software System Employee 60