Landis PR
APRIL 4, 2022
The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health.
Presspage
JUNE 13, 2017
One of the biggest differences between influencer marketing and, for example, television commercials, is the rules and regulations influencers need to consider. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines.
Stephen Waddington
MAY 14, 2018
Siri was launched in 2011 on Apple hardware. Voice assistants can be used to serve media much like any other computing device, or indeed a radio or television. Amazon Alexa on the Echo platform and Google Assistant on the Google Home platform are making in-roads in the home. It’s socially awkward and text entry works just as well.
PR Breakfast Club
MAY 19, 2014
Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. An example Gini gives of this is from 2011, when Kenneth Cole sent out the infamous “spring collection” tweet during the uprising in Cairo, Egypt. We are no longer an industry where a PR team can control the whole message.
David PR Group
NOVEMBER 30, 2014
The American Soldier” won in 2003; “The Protestors” (representing the Arab Spring, Tea Party, and Occupy movements) were named in 2011. With Bezos at the helm, the company has transformed how many of us buy goods and watch movies and television shows; it will likely change how we buy other things in the future.
Waxing UnLyrical
APRIL 18, 2011
Generally our eyes and ears are focused on traditional media (print, radio, television). Here is the comment: Alex says: March 28, 2011 at 2:07 pm. Close to an hour later the President sent the following to campus, which I posted in response to Alex on the blog: YOURblog admin says: March 28, 2011 at 2:52 pm. But that was it.
Waxing UnLyrical
JANUARY 4, 2011
In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. says: January 4, 2011 at 10:01 am [.] Amrit Pal's Weblog says: January 29, 2011 at 6:32 pm [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"
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