Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Landis PR

APRIL 4, 2022

Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

Case Study 52

Case Study Television Video Pitching 52

Presspage

JUNE 13, 2017

Influencers communicate with their audiences directly (mostly on social media), and are able to endorse a brand or product through their posts. One of the biggest differences between influencer marketing and, for example, television commercials, is the rules and regulations influencers need to consider.

Marketing 94

Marketing Television Instagram Case Study 94

PR Breakfast Club

MAY 19, 2014

Gini has great respect in the PR/marketing/social media world. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. An example Gini gives of this is from 2011, when Kenneth Cole sent out the infamous “spring collection” tweet during the uprising in Cairo, Egypt.

Case Study 49

Case Study Television Radio Social Media 49

Waxing UnLyrical

APRIL 18, 2011

This was the first time social media had been on our department’s radar during a situation like this. Generally our eyes and ears are focused on traditional media (print, radio, television). Now we do a bit of social media monitoring and have our own social media properties in play.

Crisis Communications 66

Crisis Communications Web Print Crisis 66

Waxing UnLyrical

NOVEMBER 25, 2010

He spent Thanksgiving with the television, a frozen meal and a card table. the Macy’s Thanksgiving Parade became a familiar sight on television (no football for me, thank you very much). I spent the entire holiday glued to my laptop and the television (once the U.S. media started broadcasting the story). That’s love.

Hotels 89

Hotels Television Twitter Facebook 89

Prakkypedia

APRIL 10, 2014

I was at a PR conference in Adelaide last year where the head of the Boston PD’s communications Cheryl Fiandaca spoke about the use of social media during the hunt for the bombers. There have been quite a few papers written about the bombing and social media, many listed here in the Homeland Security Digital Library blog.

Television 107

Television Twitter Conference Transportation 107