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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

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What is Newsjacking?

Landis PR

Here’s the pitch: In 2019, Landis Communications Inc. The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News.

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Entertainment Trumps Ads

Cision

The result is advertisements and corporate communication so clever that they lead to earned/free media expanding the circulation for free. This when paired with several comedy shows on television, distinguished Laugh Factory as the go-to venue for comedy. Want to learn how to stand out with your content marketing? Conclusion.

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Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. Siri was launched in 2011 on Apple hardware. Branded voice applications There are four opportunities for brands to use voice assistants as a form of branded or organisational communication. unsplash-logo Kevin Bhagat

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Spotlight on a Solo PR Pro: Meet Kahshanna Evans

Solo PR Pro

Originally from Southern California, she had moved to New York City to dabble in the film, television and entertainment industries. This eventually led to the launch of Kissing Lions Public Relations in 2011. Today, Kahshanna has been a brand marketing, communications and PR force for 10 years.

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The in's and out's of influencer marketing

Presspage

Influencers communicate with their audiences directly (mostly on social media), and are able to endorse a brand or product through their posts. Influencers and brands need to find a way to communicate with the target audience in a way that is authentic, suitable, interesting and entertaining.

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PR wishes and White House dreams

The Stalwart Blog

The declaration is expected via Twitter taking a page from the Newt Gingrich 2011 playbook. In 2011, when attention grabbing videos were really hot, we found out about his bid for re-election in a clip posted on BarackObama.com. Similar to marketing, one-way communication is not enough.