Stuart Bruce
JULY 8, 2020
are the latest iteration of AMEC’s Barcelona Principles which were first launched in 2010. for the measurement and evaluation of communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. The Barcelona Principles 3.0
PRSay
JULY 1, 2020
We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.
PR Conversations
JUNE 28, 2020
As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).
5W PR
AUGUST 1, 2019
Even so, measuring PR is hardly an exact science. Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. It’s a mammoth business that works to communicate many of the same messages of PR, just in a different way. The post Can You Measure PR?
Burrelles Fresh Ideas
MAY 9, 2023
In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.
The Hoyt Organization
NOVEMBER 16, 2023
This need calls for a standardized and coherent framework for measuring PR, which brings us to the Barcelona Principles of Public Relations. An Overview Of The Barcelona Principles The Barcelona Principles are a set of seven guidelines that form the first comprehensive framework for evaluating PR and communication effectively.
Sword and the Script
SEPTEMBER 19, 2022
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.
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