Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115

Karen Freberg

AUGUST 12, 2017

I have been going to AEJMC since 2009, and it always is a place where I get a lot of great ideas to explore for the upcoming academic year. We discussed the results we got from interviewing 31 social media professors and what were some of the challenges and best practices we could take on. Take the case of the #SMprofs community.

Conference 40

Conference Social Media Community Education 40

Waxing UnLyrical

AUGUST 27, 2010

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. Read All About It!

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 23, 2010

The small community of readers I have built up and learned from would shun me, rightly perhaps. Thanks for sharing the post with your #pr20chat community. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Hope we can discuss this further!

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

DECEMBER 19, 2010

The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? Delegating email with Gmail , from Duct Tape Marketing. This could come in handy. India’s Twitter , from Inc.com.

SEO 42

SEO Measurement Tourism Analytics 42

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. Why do I like it? Read All About It! These fine folk did: Jan.

Tools 99

Tools Marketing Nonprofit Mobile 99

Prohibition

DECEMBER 17, 2021

Crisis communications is an important aspect to tackle as a business owner. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. Its a show celebrating YouTube and its community, streamed live on the Internet from different locations. I personally think vlogging is really great for personal branding. Id definitely recommend watching a few of the other vloggers vids. Also, have you heard of YouTube Live?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Image: anthony kelly via Flickr , Creative Commons Here you go. Coca-Cola’s sponsorship is all about them , from Paul Seaman’s 21st-century PR Issues. And once you’ve made your bed, be prepared to lie in it. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Facebook Blogging 42

PR Conversations

SEPTEMBER 10, 2015

An ability to quickly gain insight, to get to the heart of defining what I call a ‘Beautiful Question’ that is the springboard for any outstanding creativity, brand story, PR strategy or meme. Inflexibility, or what I call the ‘Brand Stasi’. Now, I would call this role as managing Brand Character.

Film 40

Film Creativity Newspapers Internal 40

Waxing UnLyrical

OCTOBER 27, 2010

The smart brands kept their chips in: they stayed in the game with different messages, new incentives and, ultimately made themselves part of the conversation. I can go into other examples, but… you get the point. Read All About It! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 These fine folk did: Jan. Glad thats over with.

Crisis 71

Crisis Twitter Facebook Measurement 71

PRSay

SEPTEMBER 12, 2016

We can move an individual, whole organizations, whole communities to share a way of seeing the world. Given intense stakeholder scrutiny, they are looking for new ways to communicate effectively. Nearly half are rethinking how they communicate “brand.”. Mahmoud believes in the primacy and power of communication.

Leadership 0

Leadership Agency Education Communications 0

Norton's Notes

DECEMBER 21, 2014

The Jason Ferruggia website does not automatically take you to their blog, but instead opens up with the impressive list of official brands in which their blog has previously been featured. The diversity of products available reinforces the success of Ross’s training blog and the large variable audience that it reaches, and improves.

Blogging 44

Blogging Training Exercises Sports 44

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I share to be part of a community. “I created my blog in 2009 because I wanted to connect, learn and communicate with like-minded comms pros. That remains its ethos.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 18, 2010

Don’t collect the number of positive, negative, and neutral mentions of your brand in thousands of posts just because that’s what the monitoring tool was designed to do. Tracking sentiment around a brand and its competitors might be important for a product manager. Read All About It! These fine folk did: Jan.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Me: “Yes.&# “Via the very act of making that statement, you have probably ignored at least five to 10 forms of promotional alcohol brand advertising, between the time you entered the pub and the time you got to the bar. How and where can your consumer touch your brand? That’s what we do.&# Then they plan. And talk they do.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

JANUARY 25, 2011

Join the Grymm & Epic community for creative entrepreneurs, or read her heavy metal blog on Steff Metal. The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. Image: striatic via Flickr, CC 2.0 Read All About It!

Policies 86

Policies Twitter Facebook Writing 86

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

DECEMBER 7, 2010

We want people to feel good about supporting an organization, or doing business with a brand, or sharing information that might not have any direct benefit to them. When we pursue relationship-building with our stakeholders, we’re trying to build goodwill through our outreach campaigns and programs. Read All About It!

Reputation 73

Reputation Measurement Social Media Tourism 73