Waxing UnLyrical

MARCH 15, 2011

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. And what if this organization ran as a 501(c)3 nonprofit but didn’t require additional grant funding ? Chose ONE engagement strategy and use it effectively.

Social Media 78

Social Media Nonprofit Media Community 78

Contently - Strategy

APRIL 6, 2023

Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. Marketers base these personas on research and data about their actual consumers and use them to understand their needs, pain points, goals, and behaviors. What Is a Buyer Persona?

Survey 99

Survey Data Interviews Reddit 99

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Always: #LikeaGirl. Source: Adverblog ). But why does Always’ campaign work?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75