article thumbnail

The sedative effects of PR speak

Mark My Words

One of my favourite scenes from Apollo 13 is when Tom Hanks recreates the infamous, ‘Houston, we have a problem’ moment, which I remember hearing on the radio as a child. But if, as Wikipedia says, sci-fi writers use jargon to ‘give an impression that they know things that their readers or listeners do not’, what is its purpose in PR circles?

article thumbnail

PR Interviews: Michael White Lansons

Norton's Notes

His knowledge of the digital market as a disrupter for ‘business as usual’ has led him to be involved in debates about social media on BBC Radio Five Live, BBC Radio Ulster and BBC Radio Gloucestershire. Do you believe Marketing, PR, and SEO will merge into one? Do you think Google will eventually rid the world of SEO?

article thumbnail

Digital journalism is alive but is digital PR?

Norton's Notes

Digital journalism can mean many things according to Wikipedia: Digital journalism also known as online journalism is a contemporary form of journalism where editorial content is distributed via the Internet as opposed to publishing via print or broadcast. So do you think online PR is dead because the SEO industry certainly doesn’t.