The sedative effects of PR speak
Mark My Words
FEBRUARY 10, 2021
One of my favourite scenes from Apollo 13 is when Tom Hanks recreates the infamous, ‘Houston, we have a problem’ moment, which I remember hearing on the radio as a child. But if, as Wikipedia says, sci-fi writers use jargon to ‘give an impression that they know things that their readers or listeners do not’, what is its purpose in PR circles?
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