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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? Take, for example, Twitter, Twitter is essential because that’s where elected officials are. It really has to be at the center of what you do.

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What a Duck Can Do For “Social” Media Relations

Waxing UnLyrical

Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The winning celebrity was chosen by how much engagement they gained from their posts about the Duckathlon and the Duck Derby.