The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens
NewsWhip
JULY 14, 2020
Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? . Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools?
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