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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Keep track of milestone dates in a central marketing calendar for easy reference when building strategies. Evaluate (Steps 1 – 2).

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8 Characteristics of a Successful Press Release

PR Fuel

Some noteworthy press release topics you might want to keep in your arsenal include product launches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. To add to this, journalists often refer to press releases alone for official quotes. Craft a Good Headline.

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