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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services.

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

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