Beyond PR

JULY 6, 2016

With today’s audiences exhibiting so much crosschannel behavior, promoting your message across a mix of paid, earned, owned and social channels is the only way to reach new audiences, generate leads and drive brand revenue. Successful multichannel marketing isn’t easy, though. Pitch your vision in full.

Marketing 66

Marketing Product Launch Data Software 66

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. The consumer-driven news cycle & PR measurement. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar. Read transcript. Balancing global strategy & local market needs.

Consumer 78

Consumer Measurement Local Data 78

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. The responses are nothing short of an eccentric collection of exceptional contributions – truly interesting perspectives worth your while to peruse. Even pessimistic predictions are hopeful.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR Fuel

JUNE 26, 2018

There are many different formats you can use when writing your press release. However, there’s one format I like to use whenever possible because it just seems to work – the list press release. One of the most tried and true press release formats is the list. Lists just work.

Writing 40

Writing Resources Web Newspapers 40

Rock the Status Quo

FEBRUARY 9, 2015

” “We don’t know how to manage or monitor it!” So what’s a PR pro to do? Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts ! “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100