Understanding Paid, Owned and Earned Media
Waxing UnLyrical
SEPTEMBER 26, 2012
Traditionally this includes ads, SEO and direct marketing buys. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs.
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