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Understanding Paid, Owned and Earned Media

Waxing UnLyrical

Traditionally this includes ads, SEO and direct marketing buys. Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. Geoff Livingston is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Optimizing all elements of your digital footprint (such as landing pages or social media) is critical for increasing organic traffic — make sure you have taken the necessary steps towards enhanced SEO performance where possible. Contact us for more information and to discuss your specific needs.

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The Top 50 Social Media Influencers on Twitter

Cision

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Digital marketing and fundraising expert for nonprofits. Do’s and Dont’s: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r.

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The Ultimate Guide to Social PR Strategy: A Blueprint for Success

Waxing UnLyrical

Do we know how to apply smart SEO (search engine optimization) to the content we generate? is created with SEO in mind. All organizations – including nonprofits – have specific business objectives to help them grow their revenue, market share, and so on. How does our content serve a purpose? Is the content shareable?