MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. GUINNESS WORLD RECORDS Secret #4: Simplicity. “You don’t want to overwhelm journalists. .”

Viral 88

Viral Marketing Guidelines Local 88

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. A search process for them starts with monitoring the name of their company, different names of the coffees they sell, and narrowing the search down to newspapers, online sites and social media.

How To 149

How To Social Media B2C Television 149

Mark My Words

MARCH 6, 2018

This week, Centre Parcs announced that it would be joining an increasing number of brands – Lego, Paperchase, the Southbank Centre – who have chosen to stop advertising in the newspaper. Needless to say, the gallery had to order more prints. But think of it this way. But for the publicist, subtlety is rarely helpful.

Brand 60

Brand Branding Film Print 60