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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

With constant advancements in medicine and technology, healthcare organizations must have effective communication strategies to reach and engage with their target audience. The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers.

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Behind the Headlines With Fred Lake

Cision

I then became an editor of the school newspaper, and later, a reporter in college. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. Read (a lot).

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

NewsWhip has helped us track the potential social media activism we had seen was part of previous related announcements. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.

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Maxim Behar: "The future depends on people who do business"

Maxim Behar

You are right that our social media was a bit like modern obituaries. At the time, there were whole pages of such obituaries in the newspapers. They use social media, sometimes are guests at TV studios, where no one asks them anything different or interesting. It’s a pity. Too bad for many other people.