ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. When he worked a trade show and glad-handed customers and salespeople, he was superb. But there are some fresh approaches to working with spokespeople. .”

Trade Shows 120

Trade Shows Interviews B2C Training 120

Sword and the Script

DECEMBER 15, 2020

Michelle Garrett | Garrett Public Relations. One area likely to see such permanent change is the events space, and how organizations use events for marketing and publicity. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.

Marketing 174

Marketing Employee Content Marketing Training 174