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The Press Release is Not Dead, But It Has Evolved

Burrelles Fresh Ideas

For the backstory on how press releases came to be, see the Wikipedia entry for Press Release – History Evolution of the press release As the media landscape changed, so has the press release. Earned media is the lifeblood of media relations, a core component of public relations.

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. They lie at the heart of inspiring conversations and storytelling. Action: Read widely and consume a variety of media. It’s not all bad.

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