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Managing Media Relations for a Publisher; Off Script No. 32: Rachael Wolensky of ALM

Sword and the Script

We have publications, events and products in the financial services, property & casualty insurance, benefits, consulting and real estate industries, all of which have their different PR objectives and information that I can pitch. The post Managing Media Relations for a Publisher; Off Script No.

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The PR Agency Review Process is Broken

Ishmael's Corner

. - Media Coverage: This falls under the category of making sure the cobbler’s kids have shoes. PR agencies who can generate a media footprint for themselves show that they a.) command media relations expertise, and b.) believe it’s important for brand building.

Agency 60
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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

See these related posts: The PR Opportunity for Brands as Publishers Tinker with Journalism. This is How the Sorry State of Media Relations Ends. A few months back a relatively mature startup doing some cool things in IoT and corporate real estate approached me for a proposal. It’s a treasure trove for remarketing.