Flack's Revenge

JUNE 22, 2015

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. Yet there is one thing that is impossible to measure – and is ignored at our own peril. Yet there is one thing that is impossible to measure – and is ignored at our own peril. That might be obvious, but why is it important?

Measurement 120

Measurement Pitching Internal International 120

Mindful Marketing

JANUARY 10, 2017

By Seedepth. This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics.

Measurement 50

Measurement Comparison Analytics Agency 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. UK and Europe.

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

MARCH 4, 2016

By Seedepth. After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Usually Director or VP level executives, they have a lot going on internally, which is why they hired you. Measure and report success and failures.

Agency 50

Agency Customer Service Analytics Retail 50