Onclusive

NOVEMBER 8, 2023

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Training. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Media Training. Iterative PR Measurement. Multimedia Development & Visual Storytelling. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Media train and test new spokespersons. Embrace storytelling. Measure. . ROI/KPI/LMNOP… whatever acronym you use, use that measurement method often. Get more active on a social network.

Healthcare 98

Healthcare Communications Measurement Resources 98

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” ’ This train of thought is a highly creative process. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Consequently, PR and marketing teams will have more flexibility to justify pursuing a coverage opportunity with these contacts, as there’s less full-time staffers to accommodate pitches.

Marketing 168

Marketing Employee Content Marketing Training 168