Bianchi Biz Blog

OCTOBER 24, 2022

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Our newspaper ended up winning an award for our reporting. Personally, I am most proud of our Women in Transportation series at FleetOwner. I get too many emails from PR people that have nothing to do with our market.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Sword and the Script

JUNE 18, 2019

When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young.

Employee 149

Employee Print Writing Survey 149

Maxim Behar

JULY 5, 2023

And so, it turned out to be a book that sold terribly fast, because I got calls from various bookstores and supermarkets - asking me when there would be a new printing. I had a lot of opponents at the time who said "no, it's an evolution, we had newspaper, then radio, then TV, now we have Facebook, we have Instagram".

Radio 52

Radio Hotels Course Social Media 52

Sword and the Script

MAY 9, 2017

Given my focus on B2B marketing and PR , I usually get a double-take from clients if I disclose that I once did PR for the circus during its tour to the Washington, DC. I seem to remember having both print and broadcast media in attendance. How else would you transport a dozen elephants? 5) Clowning around at Walter Reed.

Publicity 86

Publicity Radio Crisis Crisis Communications 86