Remove Local Remove Media Relations Remove Print Remove Trade Shows
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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. Almost 60% named print media as one of the most difficult mediums to secure coverage, and 46% said television.”

Media 99
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Fast Five: Pitching Your Local Daily, Pitching National Business, Girding up for a Trade Show

Bad Pitch Blog

2) How a Simple, Powerful and Persistent Message to the Media Gained Client, Alsbridge, Coverage in "The Wall Street Journal", "BusinessWeek, "CIO Magazine" and Many Others Alan Weinkrantz PR Web Log Alan’s follow-up notes on achieving national business coverage. He''s also competing for longest post title in the world.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Media Relations - Is your e-book authored by an expert? Don't overlook the potential of strategic media relations/publicity outreach. Sponsored Content on a Specific Blog or News Site - Increasingly, brands and companies can pay for articles to be published in traditional media such as magazines and newspapers.