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How I 1st-Drafted an 87,000-Word Self-Help Book over 46 Days in 2018*

ZudePR

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 The add-ons (jazzing up your Google Doc) are useful and the fact that Google Search is embedded in the Cloud-based software saves a hell of a lot of browser toggling.

Writing 83
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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

James Grunig assembled a team of six public relations academics and practitioners under his leadership. In Paradigms, System Theory and Public Relations[vi], Magda Pieczka says that the two-way symmetrical component of the Excellence Theory is over-idealised. Distribution is effected by web crawlers and search engines."